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With online business booming for some time now, and mobile commerce coming up fast, now is the time to put some more effort into branding your business online. Companies who rely on their website to bring them business in the form of leads for example, must dedicate time and effort for this task.

For service companies who don’t have a tangible product to, you must sell the information about your services to visitors such as content such as testimonials, list of customers etc. to build your reputation. In this fashion you can brand your business online.

In the digital age, Google reigns supreme and controls over 80 percent of the search results returned on the web. In order to effectively brand your business online, you need to take charge and make what you have to offer stand out, whether it is goods, services or both,.

It isn’t enough to just have a website and drive traffic to it. Building your online brand involves creating content that will not only connect you with new users, but you will need to reward those customers that have been with you for some time. Below we provide you with 5 ways to brand your business online:

1. Analyzing

It all starts with data analysis. Using an analysis tool such as Google Analytics will allow you to discover such things as website traffic and the bounce rate. If for example, the rate of visitors bouncing from your site is high, then you might want to revamp and implement new ways of branding your online business.

2. Establishing Trust

You have a website. So do hundreds of millions of other people. You want to build credibility with your visitors from the start. Those great relationships you have established over the years play a central role in this initiative. Ask your clients to use their testimonials, get their permission to use their photos. The power of testimonials is huge as visitors seek others who have sampled your services and with testimonials, it is right there in front of them.

3. Radiate Expertise

To show visitors that you are an industry leader, establish yourself as an expert in a specific area. It is also important to share your knowledge with your visitors. Perhaps you have some content to share such as an eBook or white paper. These types of free content are also a great way to attract leads. In order to brand your business online you need to promote yourself online. Be available for your visitors when they have a question. Communication with your audience is key to your success.

4. Social Proof

If you have many followers on Facebook, Pinterest and/or Twitter let people know. You must be ready, willing and able to establish engagement that is positive on your social channels. This will help to make your brand likable and inspire people to look into what you have to offer. Utilizing social media in your business branding effort is a great way to project yourself as a human and less than a corporation without a face.

5. Create a Slogan

You need a short and sweet message that describes what you are selling. Charlie Cook says in his book, “Marketing for Success” that a good slogan is like glue that sticks in people’s minds. It is a way to remind people both consciously and subconsciously about your product without end. The right slogan has enough potential to go viral in the real world. Just imagine when you get it out there in cyberspace. With the right one, you might just be able to break through the Facebook and Twitter success barrier as people spread your slogan far and wide.

Building a strong presence online while paying attention to your online branding efforts overall with heighten the customer experience as well as SEO results. Continue to brand your business online and watch your bottom line grow.