The INTA 2025 Annual Meeting, held from May 17–21 in San Diego, CA, brought together over 10,000 intellectual property professionals under the theme “The Business of IP.” As always, it served as a dynamic forum for global collaboration, thought leadership, and a firsthand look at the technologies shaping the future of IP and brand protection.
This year, BrandShield stood out — both visually and strategically.
A City-Wide BrandShield Presence
As the official lanyard sponsor of INTA 2025, BrandShield’s name was literally everywhere — hanging from the necks of attendees as they moved between the San Diego Convention Center, the Gaslamp Quarter, Seaport Village, and beyond. This presence amplified BrandShield’s leadership in the online brand protection space and sparked dozens of spontaneous conversations.
Inside the Exhibition Hall, BrandShield was hard to miss. The company’s logo appeared on major sponsor signage, directional displays, and invitations to the BrandShield hospitality suite. Positioned just inside the doors of section B2, the BrandShield booth became a key destination for IP leaders looking to level up their brand protection strategy.
Introducing AI.ClusterX
At the heart of our booth — and the buzz — was a sneak peek at AI.ClusterX, BrandShield’s next-gen threat clustering engine. Built with advanced AI and machine learning, AI.ClusterX illustrates the future of precision brand protection, helping users visualize and act on related threats with unprecedented clarity.
Clients and prospects got early access to this new technology, along with a behind-the-scenes look at how BrandShield continues to push the limits of what online brand protection can do — at scale and in real time.
Real Conversations That Move Business Forward
Beyond the tech and the branding, what really made INTA 2025 special were the in-person connections. From impromptu hallway chats to scheduled meetings and client dinners, it was a chance to reconnect, collaborate, and align on future priorities. Many attendees used the event to meet face-to-face with legal partners, brand teams, and enforcement vendors — something that simply can’t be replicated over Zoom.
Looking Ahead to London
The INTA Annual Meeting continues to be the leading event for the IP and brand protection community — and 2025 was no exception. We’re already looking forward to INTA 2026 in London, where we expect even more innovation, global dialogue, and opportunities to connect with the people shaping the future of IP.
Until then, we’ll be putting everything we learned in San Diego into action — and continuing to lead the charge in online brand protection.
Want to see AI.ClusterX in action? Book a demo with the BrandShield team and explore the future of automated brand protection.
