Want to learn more?

Online threats

Long Live the Password? Think Again. The Password is Dead! Long Live the Password? Think Again. The Password is Dead!

As banks ramp up to protect their good name and customers from hackers and the like, the industry is moving towards making authentication methods as unique as possible.

(more…)

5 Tips to Spot Counterfeits Online 5 Tips to Spot Counterfeits Online

Spotting counterfeit goods online has become a bit of an art form. It may be a bit early, but before you know it  Holiday season 2015 will be upon us. It will also be upon the minds of hordes of counterfeiters who want to piggy back onto your brand's reputation and scam unsuspecting consumers into thinking that the good brand you worked so hard in building can be trampled upon with counterfeit goods.

Some of these knockoffs are so good, that business owners themselves are getting scammed, and being that, they aren't able to protect their customers. While there are many brands that release their own steps on how to protect consumers from buying a fake of their own brand, there are general guidelines to follow for spotting counterfeit goods.

Working Together

Late last year search giant Google and fashion retailer Louis Vuitton decided to settle a legal dispute which lasted 10 years. They decided to work together and combat counterfeit goods being sold on the web. The suit was related to Google selling services that had Louis Vuitton's keywords, to counterfeit online operators.

Because it is difficult to spot a counterfeit through an online photo of the product (which is probably real anyways), identifying sites is critical to combat online counterfeiting. Below are some guidelines that should hep you identify online counterfeit sites.

  • - As a whole, websites that are operating a counterfeit operation do not employ security, which means they don't have a certificate that has the miniature padlock symbol. Secure websites have URLs that start with HTTPS. In an effort to minimize counterfeit sites coming up in searches, Google ranks those sites higher.

  • - Many consider this the rule to live by when fighting counterfeiting. If you are looking for a good price and the one you found is just too good to be true, then the site is most probably counterfeit. Go ahead and check the website, compare other authorized dealer websites to see just how good that deal is. If you purchase a brand item, regardless of the price, and it isn't from a retailer listed by the brand, then it's most probably a counterfeit site.

  • - Don't online shop on a website that is not based in the US, if the product you are seeking is from a US based brand. If you end up purchasing a fake item, from a respectable site in the US, then most most will offer you a refund. For instance, online retailer eBay will offer money back within 30days, if it was ordered through them, and does not arrive or it doesn't match the description on the listing.

  • - Take a look at the URL of the website. If something looks fishy to you, try to find the real site via Google. Even more reason to check the URL carefully, is if you received some kind of special offer in an email and you clicked a link to the site.

  • - If a site looks like it has poor graphics and artwork, then it warrants further investigation. Authentic businesses spend lots of time and money on making their websites look as slick as possible. Check the logos against the brand's authentic logos on the real site.

These have been some things to look out for, so that you do not get duped next holiday season, or whenever. If you are a brand marketing manager, you also might want to consider some type of brand protection to alert you to any threats to your brand.

Protect Your Brand: The Threats in Affiliate Marketing Protect Your Brand: The Threats in Affiliate Marketing

On top of all the threats facing brands with the expansion of the New GTLD list, marketers must not take their eyes off the ball. Realize that in order to protect your brand, you must also monitor your affiliate marketing efforts.

(more…)

Online Counterfeiting Statistics: Proof of a Growing Problem for Brands Online Counterfeiting Statistics: Proof of a Growing Problem for Brands
Online counterfeiting statistics point to the trend that this illegal practice is on the rise. However, brand owners can take action against these threats and at least minimize counterfeiting of their goods or bring them to a halt entirely. (more…)
Online Counterfeiting: The Damage and Destruction to Your Brand Online Counterfeiting: The Damage and Destruction to Your Brand
Online counterfeiting is the illegal practice of creating consumer goods (also known as knockoffs) which violate the trademark of the rightful owners of those goods. (more…)
DNS Hacking: How to Avoid It DNS Hacking: How to Avoid It
In the slew of internet crimes, we have DNS Hijacking or DNS Hacking as it is sometimes called. DNS redirection is a term that is also commonly used and describes it best. (more…)
Avoiding Copyright Infringement Avoiding Copyright Infringement
Copyright infringement refers to the use of any work without permission that is protected by copyright law. This act infringes upon the rights that have been granted to the copyright holder and violates them. (more…)
Domain Hijacking and the Risks it Poses to your Brand Domain Hijacking and the Risks it Poses to your Brand
Cyber Crime runs rampant on the web. To add to the ever growing list of counterfeiters and scammers is the practice of domain hijacking which risks the very brand you have worked so hard to build. (more…)
Online Squatting: A Threat to Your Brand Online Squatting: A Threat to Your Brand
Believe it or not, your brand's activity on the web just got a bit harder to get a handle on. In addition to other factors, the introduction of approximately 1400 new gTLDs poses an unlimited number of new avenues where your brand can be exploited. (more…)
Anti Counterfeiting: Protecting Your Brand Anti Counterfeiting: Protecting Your Brand
Counterfeit consumer goods or knockoffs are defined as consumer goods that infringe the trademark of a rightful owner by using the same symbol or logo as goods that are trademarked. (more…)