BrandShield safeguards your brand from counterfeit products, trademark abuse, and unauthorized sellers across the world’s leading online marketplaces. Our AI-powered platform monitors hundreds of platforms in real time, detecting infringing listings, grey market activity, and coordinated fraud networks before they cause damage.
Backed by a global enforcement team with IP and legal expertise, we tailor takedown strategies to each case and consistently achieve a takedown success rate of over 98%. From Amazon and AliExpress to Shopee and regional marketplaces, BrandShield gives your brand, revenue, and customers the protection they need at scale.
WHAT BRANDSHIELD PROTECTS YOU FROM
Counterfeit sales
BrandShield detects counterfeit listings across hundreds of global marketplaces and removes them fast, using AI-powered image recognition and expert-led enforcement to protect your revenue and your customers.
Grey Market Activity
BrandShield identifies genuine products being sold outside your authorized distribution network and gives your team the evidence and enforcement support to act, protecting your pricing integrity and distributor relationships.
Trademark Infringement
BrandShield continuously scans for unauthorized use of your brand name, logo, and trademarked assets across marketplaces, flagging every violation and escalating it for swift, expert-led removal.
Fake Marketplace Listings
BrandShield detects fraudulent listings that deceive buyers into paying for products they will never receive, or receive in a completely different form, and removes them before more customers are harmed.
Copyright Infringement
BrandShield identifies unauthorized use of your product images, creative assets, and copyrighted content across marketplace listings, with your enforcement team managing each removal directly.
Shadow Products
BrandShield detects products designed to evoke your brand through similar colors, fonts, or design cues, giving your legal team the visibility and documentation needed to act against lookalike abuse.
ONLINE FAKE MARKETPLACE LISTING DAMAGES YOU NEED TO KNOW
A huge percentage of world trade today happens through online marketplaces. This shift to e-commerce has seen traditional geographical boundaries for merchants and brands nearly disappear, as users all over the world can now purchase items, without the need for a physical storefront in their vicinity.
One significant difference of online marketplaces is that they are already set up platforms, which can sell products to all consumers. While it is not difficult to start an online shop and sell counterfeit products, A lot of development goes into the process, from SEO work, to advertising. With online marketplaces a lot of the process is already structured and requires no effort on the part of those trying to sell counterfeits.
Revenue loss
The proliferation of online marketplaces has proved both a blessing and a curse. As millions of customers are already shopping on these platforms, brands can be found more easily and have an alternative channel to distribute their produce. don’t need to pour time and money into driving traffic to their websites. On the other hand, these marketplaces are often very crowded and competition between brands is fierce. Counterfeit and fake products purporting to be a particular brand are all too common.
Damage to Brand Reputation
This can prove challenging for all brands. Online marketplaces make it easier than ever for counterfeiters to sell knock-off and inauthentic products, which in turn triggers a hit to both a brand’s revenue and its reputation.
Damage to relationship with distributors
Distributor issues are another serious consideration. Companies sell through their own websites, online marketplaces, partners and distributors, brands have to monitor a complicated series of moving parts regarding their pricing. Damaging the distributor relationship can have various consequences from canceled distribution agreements, demands to lower their cost with you, being sued, or just general complaints. This will give the business more work in maintaining these relationships, to keep the distributor happy.
HOW BRANDSHIELD SOLVES IT
98% Takedown Success Rate Every infringing listing is reviewed and handled by a named BrandShield enforcement manager with IP and legal expertise. We work directly with marketplace platforms to achieve fast, verified removals, with a track record of over 98% success across our global portfolio.
AI-Powered Detection at Scale BrandShield uses dedicated crawlers, image recognition, OCR, and threat clustering to monitor hundreds of marketplaces simultaneously. Our platform detects coordinated fraud networks rather than isolated listings, so nothing slips through the gaps.
Clear ROI and Reporting Every detection, enforcement action, and takedown is logged in a centralized case management system. Regular reports give brand protection, legal, and eCommerce teams the data they need to demonstrate ROI, track progress, and make enforcement decisions with confidence.
Tailored Enforcement by Marketplace Different marketplaces have different compliance requirements, local laws, and takedown procedures. BrandShield tailors its enforcement strategy for each platform and region, including Amazon, AliExpress, Shopee, and regional marketplaces across Asia, Europe, and the Americas.
Threat Clustering BrandShield’s AI groups related listings and sellers together, revealing coordinated counterfeit networks rather than isolated violations. This means your enforcement team can remove hundreds of infringing listings at once rather than chasing them one by one.
Global Coverage BrandShield monitors hundreds of online marketplaces across every major region, with enforcement capability across complex jurisdictions including China, Southeast Asia, and emerging markets where counterfeit activity is highest.
WHAT MAKES BRANDSHIELD DIFFERENT
BrandShield monitors and enforces across all major marketplaces globally, including Amazon, eBay, Alibaba, AliExpress, Shopee, Lazada, Rakuten, and hundreds of regional platforms. No matter where your brand is being abused, we have the coverage and the local expertise to act.
Named Enforcement Managers
Every takedown is handled by an experienced enforcement manager with IP and legal expertise who owns your case from detection to resolution.
AI and Machine Learning Detection
Image recognition, OCR, repeat offender detection, and threat clustering work together to surface the highest-risk threats first and connect related violations across platforms.
Cluster Takedowns
BrandShield’s clustering technology detects and removes hundreds of connected listings in a single enforcement action, dramatically accelerating your enforcement outcomes.
Full Case Management
All enforcement activity, evidence, and reporting is centralized in a single platform, giving your team complete visibility and the documentation needed for legal proceedings.
Advanced Crawling
Hundreds of dedicated marketplace crawlers enable mass detection across global platforms, giving you coverage no manual monitoring program can match.
The Amazon conundrum: how is the most popular marketplace ever protecting itself from scams?
Being the biggest eCommerce in the world, Amazon is now the #1 target for fraudsters. Amazon quickly understood what risks it took without efficient brand protection. To protect itself and its customers from severe financial loss and reputation damages, Amazon put in place different levels of brand protection to maximize the efficiency of their protection program.
Learn from the biggest marketplace and read more about their protection tactics.