Protect your revenue, customers, and reputation from counterfeit sellers, phishing sites, impersonators, trademark abuse, and unauthorized sellers.
BrandShield combines AI-powered detection, threat prioritization, and expert-led enforcement to help brands identify and remove threats across marketplaces, websites, social media, paid ads, mobile apps, and AI platforms, all from a single platform.
What BrandShield Protects
Revenue Across Every Channel
Counterfeit listings and unauthorized sellers divert customers and sales away from legitimate channels. BrandShield identifies and removes infringing activity across marketplaces, websites, social media, and paid ads to help recover revenue and protect channel integrity.
Your Brand Reputation
Customers rarely distinguish between a counterfeit seller and the brand itself. BrandShield removes fake products, impersonation attempts, and misleading content before they damage customer trust and brand perception.
Your Trademarks Globally
BrandShield continuously monitors digital channels for unauthorized use of your trademarks, logos, and brand assets. Our enforcement specialists handle removals directly, helping protect your intellectual property wherever violations occur.
Full Control of Your Brand
Gain complete visibility into counterfeit activity, trademark abuse, phishing attacks, impersonation campaigns, and unauthorized sellers across every major digital channel from a single platform.
The Cost of Online Brand Abuse
Revenue loss
Reputation loss
Legal liability
Eroded pricing power
Decreased market share
Damage to distributor relations
If you want to read more, click here for a full Online Brand Protection Glossary.
What Happens When Your Brand Isn’t Protected
Revenue Loss
Counterfeit sellers and unauthorized distributors capture customers who intended to buy from you. Every fake listing, scam website, and rogue seller represents lost revenue and reduced visibility for legitimate products.
Reputation Loss
Customers who receive counterfeit products or interact with fake websites often blame the brand, not the fraudster. Over time, this damages customer trust, brand perception, and long-term loyalty.
Legal Liability
Organizations may face increasing pressure to demonstrate reasonable efforts to protect consumers from counterfeit products, phishing attacks, and brand impersonation. Failing to act can expose brands to regulatory and reputational risk.
BrandShield leverages AI-driven online brand protection to detect and remove counterfeit listings, grey market sellers, and brand impersonations with over 98% success. Our advanced takedown capabilities efficiently handle large volumes of threats, ensuring your brand integrity and customer trust remain intact.
Stop Infringements
Reclaim Revenue
Discover how BrandShield’s AI-powered tools and expert enforcement team stop infringement before it damages your business. Remove threats fast, protect your brand’s reputation, and build lasting customer trust with proven, global brand protection solutions.
How Levi’s Triumphed Over Online Counterfeits with BrandShield
Global jeanswear brand Levi Strauss & Co. saw a surge in counterfeit and grey market activity as online shopping continued to grow. With more consumers turning to digital channels, counterfeiters had greater incentive and more opportunity to create and distribute fake products.
BrandShield identified 429 new infringing domain names containing “Levis” in the URL, marking a 40% increase from the previous year. Many of these domains were part of interconnected malicious networks.
Thanks to BrandShield’s detection and enforcement technology, over 98% of the infringing websites were successfully taken down.
IS YOUR BRAND PROTECTION PROGRAM MISSING THESE?
Many organizations invest in monitoring tools but still struggle to keep pace with online abuse. If your team feels like it’s constantly reacting to threats, your current solution may be missing one or more of these critical capabilities.
Coverage
Does your solution monitor websites alone, or does it also cover marketplaces, social media, paid ads, mobile apps, AI platforms, and dark web channels? Modern threats rarely exist in a single location.
Technology
Can your solution detect logo misuse, product misuse, visual impersonation, and coordinated threat networks? Effective brand protection requires more than keyword monitoring.
Takedown capabilities
Detection without enforcement creates more work for your team. Look for a solution that not only identifies threats but also handles takedowns and enforcement on your behalf.
Holistic workflows
Brand protection impacts legal, security, brand, ecommerce, and marketing teams. Your solution should support collaboration, reporting, and case management across all stakeholders.
The Role of Legal and Cybersecurity Teams in Brand Protection
Legal and cybersecurity teams share the same goal: protect the brand and reduce the cost of external threats. But for brand protection software to be effective, both teams need to work from a shared understanding of what they are fighting.
Legal teams ensure IP, designs, and new product developments are trademarked as early as possible, and pursue enforcement actions against infringers. Security teams maintain the domain portfolio, protect against typosquatting and domain squatting, and safeguard key brand assets.
When both teams work together with the right tooling, enforcement is faster, coverage is broader, and threats stop falling through the gaps.
About BrandShield Brand Protection Services
When evaluating an online brand protection solution, experience matters. BrandShield combines over a decade of enforcement expertise with AI-powered threat detection to help organizations identify, prioritize, and eliminate digital threats across websites, marketplaces, social media, paid ads, mobile apps, and AI platforms.
Our platform focuses on the threats most likely to impact revenue, customers, and brand reputation, helping teams act faster and more effectively.
What’s Different About Our Brand Protection Solution
Not all online brand protection solutions are built the same. Some focus solely on monitoring. Others leave enforcement to your internal teams. BrandShield combines AI-powered detection, threat prioritization, expert-led enforcement, and cross-channel visibility in a single platform designed to reduce digital risk at scale.
Full and proactive coverage
Websites, domain names, marketplaces, social media, paid ads, mobile app stores, and the dark web. All monitored continuously.
AI-Powered Detection Technology
Logo and product recognition, OCR, NLP, domain monitoring, and threat clustering that uncovers coordinated networks of abuse rather than isolated incidents.
Named Enforcement Managers
Certified specialists with IP and legal backgrounds who handle every takedown personally and maintain direct relationships with major digital platforms.
Full Case Management
Manage takedowns, view historical data, and export reports from a single, easy-to-use interface.
Complete transparency
Every threat, action, and resolution is fully visible in the platform. No black boxes.
Ease of use
No local installation. No complex integration. Setup requires nothing beyond internet access.
BrandShield is a technology that helps change the balance in the fight against counterfeiters. The analytical capabilities of BrandShield allow our team to locate the most damaging online problems for New Balance at any given time. The interface is extremely intuitive yet has a magnitude of capabilities that help us perform and manage our enforcement activities with higher efficiency.”
Dan McKinnon
Intellectual Property & Brand Protection
Stop Infringements
Reclaim Revenue
Discover how BrandShield’s AI-powered tools and expert enforcement team stop infringement before it damages your business. Remove threats fast, protect your brand’s reputation, and build lasting customer trust with proven, global brand protection solutions.