In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from….
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing. The latter fights….
According to a 2016 report published by OECD, The Organization for Economic Co-operation and Development, global trade in counterfeit and pirated goods are worth nearly half a trillion dollars annually….