LUXURY

The luxury world is no stranger to fakes. Luxury products have been popular targets for counterfeiters for many years, and the online world continues to present new challenges for luxury brands. Counterfeiters take advantage of any avenue available to them, from e-commerce marketplaces to social media platforms. Luxury brands need a comprehensive solution to detect and remove counterfeit listings and preserve their brand reputation. 

The success of a luxury product depends on the brand’s reputation and desirability in the eyes of its audience. A brand’s core customer group can become turned off to a product if they see fake versions of it everywhere they go. At that point, people wonder if the brand cares at all. Does it want to do anything about the imposters that flood the market? Or has it given up? 

Luxury brands spend a lot of time and resources on creating something original that their customers will be drawn to. But when fakes copy the product, it becomes common and the allure is diminished. The resources spent on development are lost. 

Today, it’s not enough to monitor sites like Amazon or eBay. Counterfeiters have moved on to other channels like Instagram and TikTok. Through social media sites, they can use private videos and disappearing content to further obscure their operations. Plus, many advertise products with generic hashtags instead of brand names to avoid detection. 

BrandShield can monitor content on a wide range of platforms and social media apps at once. Image recognition technology can find logos in listings that don’t mention any brands, as well. Reach out for a free demo to see how BrandShield can protect your company’s reputation.