Fashion and Apparel Counterfeit: Detection and Removal

The fashion industry, renowned for its creativity and innovation, is constantly reinventing itself. With a perpetual flair for reinvention, it births new products, unveils fresh lines, and sets the pulse of the latest trends in motion.

This has always made the fashion industry highly vulnerable to a multitude of challenges, from counterfeiting and unauthorized sales to various forms of scams. These growing threats from online scams are projected to exceed $48 billion in losses by 2023. These scams, if left unchecked, can inflict significant harm on the income and reputation of genuine brands.

Apparel brands that want to maximize their revenues and maintain high customer satisfaction and brand image must adopt a more technological approach and a new digital strategy to monitor and remove online counterfeits and trademark infringements.

Today, consumers discover products, sales, and discounts through various online channels, it is therefore imperative to have a holistic brand protection strategy. Whether it’s monitoring social accounts, mobile apps, or webpages, being omnipresent on all platforms is key for apparel brands.

By embracing a comprehensive approach that uncovers hidden clusters between these platforms, brands can both minimize revenue and reputation loss but also maximize customer protection.

Common Use Cases:

  • Counterfeit Sales
  • Phishing
  • Brand Abuse
  • Piracy

Common Platforms Used:

  •  Marketplaces
  •  Websites
  •  Mobile Apps

Apparel industry type of scams

Trademark Infringements

False Advertising

Counterfeit Products Sales

Refund & Promo Abuse

Phishing Scams

Rogue Mobile Apps

Social Media Scams

Fashion industry data you must know


in global losses in 2023.


People were deceived into buying counterfeit products online at least once in the past year.


of fashion products advertised on social media platforms are fake.


fake products bought were purchased online.

High-end fashion brands

On top of the traditional scams, much like the luxury industry, the high-end fashion industry faces an additional challenge. The very thing that makes their products attractive to the public and valuable in the market is their exclusivity, the fact that not everyone can get their hands on them.
Today, counterfeit products are accessible in one click, they look exactly like an original, all while being sold for a fraction of the price. That is where the problem lies in the fashion industry, if the average person can access their products – in appearance real-, then their brand and market value highly decrease.

Read our latest blog: “An Unwanted Trend in the Apparel Industry: Don’t Let Online Scams Harm Your Brand”

The intersection of fashion and social media provides scammers ample opportunities to exploit consumers through fake profiles and enticing ads.

Xero Shoes’ collaboration with BrandShield highlights the effectiveness of proactive measures in countering online threats and restoring customer trust.

In the initial two months of our partnership, we achieved an impressive 92% success rate in successfully removing unauthorized content.

Our key takeaway? Resilience and commitment are vital in securing the future of apparel brands against the perils of online scams.

Click here to read our blog.

Some of the companies that work with us

I was amazed and impressed by the capabilities of BrandShield’s platform and the expertise of its team. Before we even hired them, they demonstrated their ability to understand our unique needs, and to uncover threats I was not even aware of. I have total confidence in BrandShield to protect my brand and my customers.”

Steven Sashen

Chief Executive Officer