We Handle Paid Ad Protection
Bad actors have been exploiting the long tail Pay-Per-Click ads almost from the very first day. Today when PPC ads have become an essential and sometimes the major sales and marketing tool used by so many companies.
Trademarks and brand name abuse in PPC ads is increasing by the day. PPC ads leading to counterfeit websites or listings is very common indeed but there are several other risks you should be aware of and manage for your brand: Trademark infringements, competitors stealing your traffic, others diverting potential customers to other brands, affiliates violating regulations on your behalf and exposing your company legally and more.
BrandShield scans any search term of your choice on Google and Bing, monitors for this brand 24/7 and provides detailed reports of PPC ads that abuse or misuse your brands or trademarks. Know who is advertising when they advertise and where they lead the customer, and take the abuse down!
Common Use Cases:
- Counterfeit Sales
- Gray Market
- Traffic Theft
Common Platforms Used:
- PPC Ads
Did You Know?
Of all clicks made by users “intending to make a purchase” go to paid ads.
Of smartphone users are actively searching for businesses nearby.
More likely for PPC visitors to make a purchase than organic visitors.
Be in Control
Gain full control by learning what is out there and what is harmful for your company.
BrandShield’s detects ad clusters to remove multiple ads with a click of a button.
Experienced and knowledgeable enforcement managers analyze your company threats to determine efficient course of action.
BrandShield’s best practices are based on our vast experience. Tailored strategy is developed with each customer exclusively to best fit customer needs.
Make sure your affiliates do not expose you to legal actions and regulatory fines by manipulating ads and messages.
Detect disguised linkages, cloaking, regional, national and cross-border compliance violations.
Some of the companies that work with us
After looking for solutions to our time-consuming research issue with trademark infringements and after having tried various products with external handling and evaluation – which we found unsuitable for our needs – we finally discovered Brandshield. The comprehensive tool allows us to evaluate and act on the infringements fast ourselves, whilst we save a lot of time on the research as it sums all results up in an easy to understand and effective user interface. With Brandshield we are able to optimize our resources and reaction time and are able to easily identify and process far more trademark infringements than ever before.”
Licensing/Trademark Protection & Product Placement Manager