Online brand protection has become a business-critical function for any company operating across digital channels. As your brand grows, so does its exposure to counterfeit sellers, unauthorized resellers, phishing sites, and impersonation attacks that divert revenue and erode customer trust. BrandShield gives brand, legal, and security teams the detection and enforcement capability to stay ahead of these threats at scale.
Marketplace brand protection challenges
Revenue Loss from Counterfeits and Infringements
Unauthorized sellers, counterfeit products, and trademark abuse directly impact your bottom line. These threats divert sales, dilute your market share, and lower the visibility of your legitimate listings. BrandShield’s online brand protection platform detects and removes these threats at scale, restoring lost revenue and boosting your ROI.
Reputation Damage from Online Brand Abuse
Counterfeits and grey-market products often sell at lower prices, creating confusion and distrust among customers. When consumers receive fake or poor-quality goods, they blame the official brand for not protecting them.
Trademark Infringement and Misuse
Websites, social profiles, and other digital entities frequently misuse trademarks to impersonate brands, using similar logos, domains, and branding to deceive customers or divert traffic. According to the OECD [link: https://www.oecd.org/en/topics/sub-issues/illicit-trade/trade-in-counterfeit-goods.html], trade in counterfeit and pirated goods accounts for as much as 2.5% of world trade annually.
Brand Abuse and IP Exploitation
Bad actors exploit your brand and intellectual property for their own profit, damaging your reputation, violating customer trust, and eroding market confidence.
The Cost of Online Brand Abuse
Revenue loss
Reputation loss
Legal liability
Eroded pricing power
Decreased market share
Damage to distributor relations
If you want to read more, click here for a full Online Brand Protection Glossary.
Major Brand Protection Damages
Revenue Loss
Counterfeits, infringements, and brand abusers steal revenue directly from your business. Removing rogue counterfeit and grey-market listings increases the visibility of your legitimate products and improves ROI.
Reputation Loss
Lower prices from counterfeits and grey-market products cause customers to question your pricing. Customers who receive fake goods frequently blame the genuine brand for failing to protect them.
Legal Liability
In many jurisdictions, a brand can face liability if it fails to carry out due diligence to protect consumers from counterfeits. Under intellectual property law, judgments can result in significant penalties if counterfeit products cause consumer harm.
BrandShield leverages AI-driven online brand protection to detect and remove counterfeit listings, grey market sellers, and brand impersonations with over 98% success. Our advanced takedown capabilities handle large volumes of threats efficiently, ensuring your brand integrity and customer trust remain intact.
Schedule a Demo and Reclaim Revenue Today
Get in touch with a brand protection expert at BrandShield today to uncover the digital threats your brand is facing and reclaim lost revenue.
How Levi’s Triumphed Over Online Counterfeits with BrandShield
Global jeanswear brand Levi Strauss & Co. saw a surge in counterfeit and grey market activity as online shopping continued to grow. With more consumers turning to digital channels, counterfeiters had greater incentive and more opportunity to create and distribute fake products.
BrandShield identified 429 new infringing domain names containing “Levis” in the URL, marking a 40% increase from the previous year. Many of these domains were part of interconnected malicious networks.
Thanks to BrandShield’s detection and enforcement technology, over 98% of the infringing websites were successfully taken down.
Common mistakes in online brand protection
Brands may find that they aren’t doing enough to protect their intellectual property rights, or that brand protection feels like a game of whack-a-mole.
Brand protection common flaws:
Coverage
Does the program scan just websites and ecommerce sites? Can it protect your brand on mobile apps and social media as well? Can it cover a wide range of keywords and images across geographic regions and languages?
Technology
Basic keyword monitoring is simple, but can the program monitor images for trademarks as well? Can it use clustering technology to uncover links between rogue sites and product pages?
Takedown capabilities
What good is a brand protection solution that simply directs you to submit your own manual takedowns on various platforms? Find a solution that can automate takedowns based on rules and organize threats by priority.
Holistic workflows
When measuring effectiveness of a brand protection program, it’s important for different teams to work together fluidly, like legal and cybersecurity teams. Is it easy to navigate the brand protection software to log activity and collaborate with different stakeholders? Data from a brand protection program is also useful to other departments like marketing and sales.
The Role of Legal and Cybersecurity Teams in Brand Protection
Legal and cybersecurity teams both want to accomplish the same goal: protect the brand and minimize costs associated with external threats. For online brand protection software to be effective, the Chief Legal Officer (CLO) and Chief Information Security Officer (CISO) need to be on the same page.
At times, this can be tricky, since one side can tend to communicate through industry-specific language that the other might not understand. Reducing counterfeiting and brand abuse requires a shared understanding of knowledge and goals between the departments.
Both teams have active roles in brand protection. For example, the legal team makes sure all IP, designs, and new product developments are trademarked and patented as early as possible according to trademark law. Legal teams also pursue actions against cybercriminals in court. The cybersecurity team maintains the company’s domain portfolio to protect against evolving cyber threats like typo squatting and domain squatting. It also safeguards key brand assets and intellectual property.
Successful brand protection requires both departments to communicate and work together to prevent brand infringement and eliminate threats.
About BrandShield Brand Protection Services
When it comes to online brand protection, expertise matters. BrandShield brings years of proven experience in detecting and removing infringements, defending intellectual property across a wide range of industries.
Our platform identifies trademark violations, counterfeit sales, and brand abuse across websites, social media, online marketplaces, PPC ads, and mobile apps. Using advanced prioritization technology, BrandShield highlights the most critical threats—so you can focus resources where they’ll have the greatest impact.
Our in-house enforcement team acts quickly to eliminate threats using established best practices developed through successful collaborations with platforms like Google, Facebook, and Amazon.
What’s Different About Our Brand Protection Solution
BrandShield’s online brand protection solution combines the power of AI and machine learning with experienced threat hunters in an easy-to-use SaaS package.
Full and proactive coverage
Coverage including websites, domain names, marketplaces and social media.
AI powered detection technology
System detects networks of counterfeits or brand abuse through logo and product recognition, optical character recognition (OCR), natural language processing (NLP), domain monitoring, and more.
Threat hunters
Certified lawyers with IP background and years of experience working with digital platforms.
Full case management
Manage takedowns, view historical data, and export reports from a simple interface.
Complete transparency
All data is fully accessible in the SaaS platform.
Ease of use
Setup requires no local installation and no extra integration beyond internet access.
BrandShield is a technology that helps change the balance in the fight against counterfeiters. The analytical capabilities of BrandShield allow our team to locate the most damaging online problems for New Balance at any given time. The interface is extremely intuitive yet has a magnitude of capabilities that help us perform and manage our enforcement activities with higher efficiency.”
Dan McKinnon
Intellectual Property & Brand Protection
Stop Infringements and Reclaim Revenue Today
Get in touch with a brand protection expert at BrandShield today to uncover the digital threats your brand is facing and reclaim lost revenue.