Login
Request a Demo
Login
Get a Demo

Marketplace Brand Protection

Detect and remove counterfeit listings, unauthorized sellers, pricing violations, and marketplace abuse across global eCommerce platforms. BrandShield helps brands protect revenue, customer trust, and channel integrity with AI-powered marketplace brand protection.

Book a Demo
Trusted by the world’s best companies
Item 1
Item 2
Item 3
Item 4

Marketplace Brand Protection

Marketplaces are one of the fastest-growing channels for brand abuse, giving bad actors access to trusted buying environments and high-intent shoppers. Counterfeit sellers, unauthorized resellers, fake listings, copied product images, trademark misuse, and pricing violations can appear across multiple platforms at once, making manual monitoring slow and incomplete.

BrandShield’s marketplace brand protection solution continuously scans global marketplaces to detect unauthorized sellers, counterfeit listings, trademark abuse, suspicious pricing activity, and related marketplace abuse. Our platform helps brands identify high-risk listings, connect related seller activity, prioritize enforcement, and remove threats before they damage revenue, customer trust, or channel integrity.

Book a Demo

Marketplace Abuse Beyond Individual Sellers

Marketplace abuse is rarely limited to a single seller or listing. Bad actors operate across multiple accounts, regions, and platforms, creating networks designed to scale quickly and evade enforcement.

BrandShield uses AI-driven clustering to identify these connections, mapping how unauthorized sellers and counterfeit listings are linked. This allows teams to move beyond individual takedowns and disrupt entire seller networks, reducing recurrence and strengthening long-term control.

Book a Demo

Marketplace Risks You Need to Know

52%

Of consumers say they would lose trust in a brand after purchasing a counterfeit product online

20%

Estimated share of third-party marketplace listings that are unauthorized or non-compliant

$323B

Estimated annual losses to U.S. businesses due to counterfeit goods

Full Marketplace Brand Protection Solution

BrandShield helps brands detect, investigate, and remove marketplace abuse across global eCommerce platforms. From counterfeit listings and unauthorized sellers to suspicious pricing, repeat offenders, and connected seller networks, BrandShield gives teams the enforcement workflows needed to protect revenue.

Real-Time Detection

BrandShield continuously monitors global marketplaces to detect counterfeit listings, unauthorized sellers, trademark abuse, and suspicious product activity as they appear.

Marketplace Visibility

Get a unified view of marketplace abuse across multiple platforms, sellers, regions, and storefronts instead of managing each marketplace in isolation.

Rapid Takedown Execution

BrandShield supports marketplace enforcement with evidence collection, platform-specific submissions, escalation workflows, and takedown tracking.

AI Clustering

BrandShield’s AI.ClusterX technology helps identify connected seller networks, repeated listings, copied product images, and coordinated marketplace abuse patterns.

Fake Seller Takedown

Track suspicious sellers, repeat offenders, pricing violations, relisted products, and storefronts that continue to abuse your brand across marketplaces.

Centralized Reporting

Give legal, brand protection, eCommerce, and enforcement teams clear reporting on marketplace threats, takedown status, seller activity, and enforcement outcomes.

What Is Marketplace Brand Protection?

Marketplace brand protection is the process of detecting, prioritizing, and removing brand abuse across online marketplaces. This includes counterfeit listings, unauthorized sellers, trademark infringement, fake product pages, suspicious pricing, copied product images, and repeat seller networks.

For brands that sell through eCommerce marketplaces, marketplace brand protection helps protect revenue, customer trust, channel integrity, and brand reputation. A strong program combines continuous monitoring, AI-powered detection, seller analysis, evidence collection, takedown workflows, and reporting across every marketplace where brand abuse may appear.

What Our Customers Say

“The volume of entities leveraging our brand without our authorization is beyond what anyone can police manually. That’s where BrandShield comes in. BrandShield delivered extensive protection at every point. Its holistic solution and proactive approach were the cornerstone to achieving exponential brand protection results.”

Michelle Kremen,

Associate General Counsel
Dropbox Logo
“Choosing BrandShield as our external cybersecurity provider was a nobrainer because its threat hunting solutions far outperformed what we’ve used in the past and offered a much better value against competitors we tested. We couldn’t be happier with our emboldened approach to protecting both our brand and users from potential harm”.

Shane Lunceford,

Associate General Counsel
LendingClub Logo
“We were facing a challenging situation with someone utilizing our name and reputation to commit fraud on non-customers. We were unable to get any help from the company hosting the illegitimate website and reached out to BrandShield. After providing the needed information, they had the site offline within 48 hours.  BrandShield’s scanning detected more websites we had not discovered.”

Drew Morris,

Vice President Security & Information Security Officer
Legence Bank testimonials
“We’ve been extremely satisfied with BrandShield; not just because of the platform itself, but because of the incredible, dedicated team behind it. Their support has been consistently proactive, responsive, and deeply involved. It’s clear they genuinely care about protecting our brand as much as we do, and that level of commitment makes all the difference.”

Fallon Archambault,

Director, E-Commerce and Digital Strategy
La Vie en Rose
“The volume of entities leveraging our brand without our authorization is beyond what anyone can police manually. That’s where BrandShield comes in. BrandShield delivered extensive protection at every point. Its holistic solution and proactive approach were the cornerstone to achieving exponential brand protection results.”

Michelle Kremen,

Associate General Counsel
Dropbox Logo
“Choosing BrandShield as our external cybersecurity provider was a nobrainer because its threat hunting solutions far outperformed what we’ve used in the past and offered a much better value against competitors we tested. We couldn’t be happier with our emboldened approach to protecting both our brand and users from potential harm”.

Shane Lunceford,

Associate General Counsel
LendingClub Logo
“We were facing a challenging situation with someone utilizing our name and reputation to commit fraud on non-customers. We were unable to get any help from the company hosting the illegitimate website and reached out to BrandShield. After providing the needed information, they had the site offline within 48 hours.  BrandShield’s scanning detected more websites we had not discovered.”

Drew Morris,

Vice President Security & Information Security Officer
Legence Bank testimonials
“We’ve been extremely satisfied with BrandShield; not just because of the platform itself, but because of the incredible, dedicated team behind it. Their support has been consistently proactive, responsive, and deeply involved. It’s clear they genuinely care about protecting our brand as much as we do, and that level of commitment makes all the difference.”

Fallon Archambault,

Director, E-Commerce and Digital Strategy
La Vie en Rose

Talk to a Brand Protection Expert. Book a Demo.

See how BrandShield helps detect counterfeit listings, unauthorized sellers, pricing violations, and marketplace abuse across global eCommerce platforms.

  • We prioritize the most critical threats, then eliminate them at the source.
  • All-in-one platform for detection, takedowns, and reporting.
  • Get expert guidance to sharpen your brand protection strategy.