AI Fundraising Scams Exposed

About Author

Oren Todoros

Oren is a cybersecurity and digital risk intelligence expert at BrandShield, focused on protecting organizations from online fraud, brand impersonation, and phishing attacks. He writes about emerging threats across digital ecosystems and strategies for proactive brand protection at scale.

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July 29, 2026

BrandShield CEO Yoav Keren joined NBC News’ Vicky Nguyen to expose a growing AI-powered scam targeting social media users. The scheme uses fabricated, emotionally manipulative videos, often depicting a bullied teen trying to launch a business, to convince people to buy products that never arrive or fall far short of what was promised. Yoav breaks down how these AI-generated fundraising scams work and why they’re so difficult to spot, even for trained professionals.

Full credit: NBC News, Vicky Nguyen

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