As Scrub Daddy expanded across marketplaces, eCommerce, and digital channels, its growing visibility also made the brand a target for counterfeit sellers, phishing websites, social media impersonation, and unauthorized third-party sellers. In December 2024, Scrub Daddy partnered with BrandShield to gain better visibility into these threats, improve enforcement, and reduce customer exposure to fraud.
BrandShield helped Scrub Daddy move from reactive enforcement to a more structured and scalable approach. By monitoring marketplaces, social media, phishing domains, and third-party websites, the compliance team gained a clearer view of where the brand was being abused and could prioritize the threats that mattered most.
Key Results
- Significant reduction in counterfeit products across online marketplaces
- Near elimination of phishing websites, previously a major concern
- Faster and more accurate enforcement compared with previous approaches
- Reduced customer complaints and improved brand trust
- Greater internal efficiency, allowing the compliance team to spend less time on manual enforcement and more time analyzing trends and identifying high-impact threats
- Continued improvement into 2026, following one of Scrub Daddy’s strongest enforcement periods in Q4 2025
From Reactive Enforcement to Proactive Protection
The partnership gave Scrub Daddy end-to-end visibility across its key threat channels, ongoing monitoring for emerging abuse, rapid takedowns, and structured reporting. With fewer active issues to manage, the team could focus more on identifying patterns, tracking how counterfeiters move across brands, and prioritizing the most serious cases.
“Since joining forces with BrandShield, we have seen significant improvement in enforcement: fast, accurate, and incredibly efficient is an understatement.”
John Candita, Compliance Coordinator, Scrub Daddy, Inc.
See the Full Scrub Daddy Success Story
Discover how Scrub Daddy worked with BrandShield to reduce counterfeit activity, tackle phishing and impersonation, improve enforcement efficiency, and build a more scalable approach to online brand protection.
Download the full case study to see the challenges, approach, and results.
