eToro is a leading social trading network that enables users to trade a wide range of instruments, including stocks, cryptocurrencies, commodities, and forex. With a community of over 30 million users, eToro fosters transparency by allowing members to share their portfolios, insights, and even copy the trades of others. However, as online trading has become more accessible, eToro has also witnessed a surge in sophisticated scams fueled by AI-driven tactics across phone calls, social media, and fake documentation.
Protecting customer trust is central to eToro’s business. As a highly regulated financial services provider, the company places a strong emphasis on compliance while ensuring customers can engage with its brand safely online. To strengthen its defenses against impersonation and online fraud, eToro partnered with BrandShield, leveraging AI-powered detection alongside expert threat hunters to rapidly identify, investigate, and eliminate malicious activity targeting its brand.
