Counterfeits are more than a nuisance—they threaten brand trust, customer safety, and revenue. This guide walks you through the full process of identifying and removing fake merchandise, with expert tips and tools from BrandShield.
Getting Ahead of Counterfeiting: From IP Issue to Business Challenge
At the IQPC US Global IP Exchange USA in January 2025, Spencer Yu, Vice President of Enterprise Sales at BrandShield, led a panel discussion on the evolving threat of counterfeiting…
Online Brand Protection: The Risks That Go Unnoticed
Reaching a high level of online brand protection is never easy, but when businesses and vendors aren’t looking in all the right places, things go from challenging to impossible. Missing,…
Better Safe: Proven Online Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3…