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Common Scams to Be Aware of This Summer

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Rachel Gerstler

Rachel is the Marketing and Events Manager at BrandShield, focused on building brand awareness and educating organizations about emerging digital risks. She writes about online fraud, brand impersonation, phishing attacks, and noteable trends while leading BrandShield's global events and strategic marketing initiatives. BrandShield combines advanced AI and expert enforcement to help brands detect and remove online threats fast. Book a demo to learn more.

BrandShield combines advanced AI and expert enforcement to help brands detect and remove online threats fast. Stop infringement, safeguard your reputation, and build lasting trust; all in one platform. Book a demo to learn more.

Whether you’re going on vacation, buying tickets to a concert or just trying to stay cool in the brutal heat, the summer season is an opportune time for scammers to strike. Many leisure areas are affected including travel bookings, concert tickets, and events. Even natural disasters have become a source of scammers preying on people’s vulnerabilities.

This interview highlights how fraudsters take advantage of people by using AI to make really sophisticated looking websites and ads to impersonate artists.

The emphasis is always being extra vigilant, especially on deals that seem too good to be true. As BrandShield CEO, Yoav Keren said, “Always verify the seller’s credentials — check reviews, official websites, and payment protection before you commit.”

Watch the full segment on the Today Show

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