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Listen And Learn: Industry Leaders Talk Online Brand Protection
Last month, we were excited to host a special webinar together with World IP Review. The webinar discussed real, current cases of increasingly sophisticated scams and how technology can prevent them.
Domain Registration Won’t Cut It – It’s About Online Brand Protection
Brand impersonation is a common phishing tactic that has convinced many brands to monitor registered online assets that include the company’s domain or trademarks. On the one hand, being aware of phishing attacks involving brand domain is important. On the other hand, giving brands false confidence that monitoring these assets will keep them and their […]
Threat Intelligence Vs. Cyber Threat Hunting: What’s Better?
A recent survey found that around 70% of companies plan to increase their investment in cybersecurity. While this is generally a smart move, what really matters is which type of security solutions they choose to focus on.
On The Hunt: A Sneak Peek Into Cyber Threat Hunting
Go inside the work of BrandShield threat hunters and learn how teams investigate cyber threats, prioritize external risks, validate findings, and support enforcement.
Seeing Dollar Signs Flash? Anti-Phishing In Finance A Growing Need
The financial sector is uniquely vulnerable to security challenges, primarily because it handles large sums of money, Personal Identifiable Information (PII), and provides sensitive services to customers such as loan processing, investment management, and transaction facilitation. This industry is a prime target for cybercriminals, not only due to its lucrative nature but also because of […]
64% of CISOs Doubt Their Anti Phishing Tools, Do You?
Attackers have more ways than ever to access an organization’s data. Companies often think they’re on top of things only to learn the hard way.
Time Is Money: Is Your Online Brand Protection Vendor Wasting Time?
The flood of counterfeit items sold online has led brands to invest a lot of effort and resources in protecting their business, only to learn that many investments don’t pay off. Brands waste their money three times:
The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters
‘Tis the Season to protect your brand; as the air gets crisp and the festive decorations go up, shoppers and counterfeiters are getting ready for the biggest retail event of the year. Online holiday spending is set to hit a record $241B, (up 8.4% from 2023), making brand counterfeiting a more critical threat than ever. […]
The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the damage is done. It’s crucial that brands analyze all vulnerabilities, detect threats, and handle them. The following stories of three leading brands prove this.
Pollogen – Holistic Brand Protection At Its Best
Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of proprietary technology, offering skin treatment products, which are sold in over 60 countries.