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Beyond the CISO: CMO’s & Business Leaders are Adopting Cybersecurity
This is a guest blog post from CHEQ, the leader in Customer Acquisition Security. Cybersecurity has always been the exclusive concern of the “security team.” Traditionally speaking, cybersecurity has always been a “security team” concern, aimed at protecting data, securing infrastructure, managing access and permissions, preventing various forms of cyber attacks and securing networks and […]
Online Brand Protection: The Risks That Go Unnoticed
Online brand protection fails when brands only monitor part of their digital exposure. Effective protection requires continuous coverage across websites, domains, marketplaces, social media, paid ads, app stores, and connected threat networks, supported by AI-powered detection, visual recognition, expert enforcement, and clear takedown workflows. Reaching a high level of online brand protection is never easy. […]
Stay Ahead of the Hook: Phishing Scams to Watch in 2025
Digital transactions have surged significantly in the past few years, in fact, in 2023, a study by McKinsey found that for the first time, more than nine out of ten consumers had used some form of digital payment over the course of that year. This is a true reflection of consumers being open to new […]
Don’t Sell Out: Proven Amazon Brand Protection Tactics
As the world’s biggest eCommerce marketplace, Amazon has always been a key target for counterfeiters. But since the pandemic, this problem has increased dramatically, with Amazon reporting a 67% rise in fake listings that has led the company to block around 10 million suspected listings last year alone. For brand owners looking to protect their […]
Better Safe: Proven Online Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion worth of counterfeit products. Phil Lewis, Director General of the Anti-Counterfeiting Group, stated that “The counterfeiters exploit every possible avenue to profit.“
Stop Your Business from Becoming a Whaling Statistic
Whaling attacks are on a continuous rise. In 2018, the FBI estimated that the cost of such phishing scams to businesses surpassed $12.5 billion, and one in four businesses suffered a whaling attack. A year later, the FBI announced that the frequency of whaling attacks has doubled.
Counterfeit Pharmaceuticals Increase Public Hazard Burden to Brands
Today, consumers around the world can purchase medicines from online rogue pharmacies, but many of those products are fake. Counterfeit pharmaceuticals harm consumers and companies in a variety of ways, but one of the main risks is that of public hazard. Consumers often launch lawsuits against legitimate companies for encountering counterfeits, and those companies take […]
A-Z Of Online Brand Protection Jargon You Need To Know
With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists.
Are You Purchasing the Right Anti-Phishing Solution For Your Business?
The former executive chairman and CEO of Cisco, John Chambers, once said, “There are two types of companies: those that have been hacked, and those who don’t know they have been hacked.” This very true statement has a couple of practical meanings for any company. First, never assume you’re safe. Second, choose an anti-phishing solution […]
Does Your Anti-Phishing Solution Really Work? Facing The Hard Truth
A truly effective anti-phishing solution is not just a product – it’s a dynamic system that evolves alongside emerging threats. Here are the key components that every anti-phishing solution must include.