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Online Brand Protection 10 Best Practices: 2026 Guide
Explore 10 online brand protection best practices for detecting phishing, impersonation, counterfeits, fake ads, rogue apps, and other external threats in 2026.
Digital Reputation: Protect Your Brand Online in 2026
Your digital reputation is shaped by every online interaction customers have with your brand. Learn how to protect it from phishing, impersonation, fake ads, counterfeits, rogue apps, and other digital threats in 2026.
Preventing Phishing Scams: Best Practices for Employers [10 Essential Tips]
Learn how to protect your organization from phishing scams with these essential tips. Safeguard your brand from potential online risks.
Brand Impersonation: The Hidden Costs to Your Reputation & Brand Value
Brand impersonation is a malicious practice where cybercriminals replicate the identity of a trusted brand to deceive individuals, steal sensitive information, or exploit consumer trust.
Why Social Media Brand Protection is Mission Critical
In 2024, global social media users reached 5.17 billion, a 4.44% increase from 2023’s 4.95 billion. Nearly half of U.S. consumers report making purchases through social media, cementing these platforms as vital sales channels.
Online Scams in the AI Era: Insights from INTA Leadership Panel
As the digital landscape continues to evolve, scams pose a significant threat to brands, businesses, and consumers alike. During the INTA Leadership meeting in New Orleans, industry experts discussed this pressing issue in a panel discussion titled “Fighting Online Scams in the AI Era.” Marc Trachtenberg of Greenberg Traurig, LLP moderated the panel, which included […]
Online Brand Protection: Why Every Company Needs It
Online brand protection helps businesses find and stop misuse of their brand across websites, marketplaces, social media, domains, ads, and other digital channels. It matters because counterfeits, impersonation, phishing, and IP abuse can damage revenue, trust, and reputation. As more business moves online, brands face more ways to be copied or misused. For example, counterfeit sellers […]
Generative AI and Copyright Infringement: What Brands Need to Know
Generative AI has revolutionized content creation for businesses. But due to concerns over copyright infringement, these tools are now the subject of numerous legal battles.
Employee Training and Awareness: The First Line of Defense in Brand Protection
Cyber threats are an escalating concern for businesses today. In response, companies are investing heavily in robust cybersecurity measures, including firewalls, encryption software, and other protective technologies to defend their brands from cyber-attacks. However, while these technological defenses are crucial, there is another critical, yet often neglected, aspect of security: employee training and awareness. As […]
Temu and Marketplace Brand Protection: What You Need to Know
Temu, a relatively new online marketplace, has more than 100 million active users in the U.S. But with IP infringement common on the platform, here’s what brands should know about safeguarding their reputations and products on Temu and other emerging marketplaces.