eCommerce Online Brand Protection: Safeguarding Your Business
Counterfeiters, impersonators, and scammers are targeting eCommerce brands like yours, threatening revenue and customer trust. Learn how eCommerce Online Brand Protection can safeguard your business from fraud, counterfeit products, and trademark abuse. Discover key strategies to monitor marketplaces, secure your brand’s reputation, and take action against online threats.
Getting Ahead of Counterfeiting: From IP Issue to Business Challenge
At the IQPC US Global IP Exchange USA in January 2025, Spencer Yu, Vice President of Enterprise Sales at BrandShield, led a panel discussion on the evolving threat of counterfeiting and counterfeit challenges. Once seen primarily as an intellectual property (IP) issue, counterfeiting has now become a widespread business challenge, affecting brand reputation, consumer trust, […]
10 Best Practices for Online Brand Protection: A Comprehensive Guide
Learn 10 best practices for online brand protection, with real-world use cases and expert tips. Discover how to fight counterfeits, domain fraud, and impersonation – before they damage your brand.
Online Brand Protection: Why Businesses Must Prioritize Their Digital Reputation
Online brand protection is no longer a luxury but a necessity for safeguarding your business’s trust and revenue. By leveraging tools like AI-powered detection, monitoring social media and marketplaces, and educating customers, companies can combat digital threats and build lasting trust.
Preventing Phishing Scams: Best Practices for Employers [10 Essential Tips]
Learn how to protect your organization from phishing scams with these essential tips. Safeguard your brand from potential online risks.
Brand Impersonation: The Hidden Costs to Your Reputation & Brand Value
Brand impersonation is a malicious practice where cybercriminals replicate the identity of a trusted brand to deceive individuals, steal sensitive information, or exploit consumer trust.
Why Social Media Brand Protection is Mission Critical
In 2024, global social media users reached 5.17 billion, a 4.44% increase from 2023’s 4.95 billion. Nearly half of U.S. consumers report making purchases through social media, cementing these platforms as vital sales channels.
How to Prevent Job Scams in 2025: Protect Your Brand and Candidates
Most people would never suspect that more than one-third of job postings they see online could be fake—yet that’s exactly what’s happening. According to Forbes, an alarming 36% of job advertisements are fraudulent, created by scammers who have mastered the art of impersonating legitimate companies. As more businesses move their recruitment online and embrace remote […]
What is Brand Protection, and Why Every Company Needs It
In today’s highly competitive and fast-paced digital landscape, online brand protection has become a critical element for businesses of all sizes. With the rise of e-commerce, social media, and global connectivity, the risks of counterfeiting, intellectual property theft, and online brand infringement have skyrocketed. The impact on a company’s reputation, revenue, and customer trust can […]
Temu and Marketplace Brand Protection: What You Need to Know
Temu, a relatively new online marketplace, has more than 100 million active users in the U.S. But with IP infringement common on the platform, here’s what brands should know about safeguarding their reputations and products on Temu and other emerging marketplaces.