New Brand Protection Vendor? Here’s How To Migrate
Considering switching to a new brand protection platform, but concerned about everything from the migration process to the potential risks involved? Here is what you need to keep in mind to successfully change vendors and select a brand protection solution that is the right fit for your business.
Domain Registration Won’t Cut It – It’s About Online Brand Protection
Brand impersonation is a common phishing tactic that has convinced many brands to monitor registered online assets that include the company’s domain or trademarks. On the one hand, being aware of phishing attacks involving brand domain is important. On the other hand, giving brands false confidence that monitoring these assets will keep them and their […]
Time Is Money: Is Your Online Brand Protection Vendor Wasting Time?
The flood of counterfeit items sold online has led brands to invest a lot of effort and resources in protecting their business, only to learn that many investments don’t pay off. Brands waste their money three times:
The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the damage is done. It’s crucial that brands analyze all vulnerabilities, detect threats, and handle them. The following stories of three leading brands prove this.
Online Brand Protection: The Risks That Go Unnoticed
Reaching a high level of online brand protection is never easy, but when businesses and vendors aren’t looking in all the right places, things go from challenging to impossible. Missing, inaccurate information is the risk of all risks, leading brands to believe they have sufficient online brand protection when that could not be further from […]
Squeezing Counterfeiters Helps you Squeeze the Most Out of Your Budget
The rate at which Ecommerce sales has been rising is not just rising anymore. It is exploding as online retailers and brands maximize their budgets to provide the most enjoyable user experience, both in mobile and desktop. Getting the most out of your budget means not only promoting your brand and watching it grow, it […]
Brand Protection Alert! Black Friday & Cyber Monday Raise Threat Level
Black Friday and Cyber Monday bring shopping deals—and heightened risks for brands. Counterfeits, phishing scams, and domain squatting can damage your reputation. A strong online brand protection strategy is essential to safeguard your brand and customers.