Scammers Use ‘Today’ Show’s Al Roker in AI Deepfake Commercials

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Oren Todoros

Oren is a cybersecurity and digital risk intelligence expert at BrandShield, focused on protecting organizations from online fraud, brand impersonation, and phishing attacks. He writes about emerging threats across digital ecosystems and strategies for proactive brand protection at scale.

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April 14, 2025

Al Roker has joined the growing list of celebrities whose likenesses have been manipulated through artificial intelligence technology for fraudulent marketing schemes.

The TODAY Show weatherman recently discovered his image was being utilized in fabricated promotions for hypertension treatments, according to a segment that aired on NBC’s morning program.

Read the full story on Popculture.com

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