Online Brand Protection: Why Every Company Needs It

What Is Brand Protection

Online brand protection helps businesses find and stop misuse of their brand across websites, marketplaces, social media, domains, ads, and other digital channels. It matters because counterfeits, impersonation, phishing, and IP abuse can damage revenue, trust, and reputation. As more business moves online, brands face more ways to be copied or misused. For example, counterfeit sellers […]

The Distribution Plan That’ll Help Your Customers Avoid Counterfeits

Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the brand protection department is to help consumers avoid buying counterfeits which can damage their brand and reduce sales. It’s not often that the two groups are […]