Trademark infringement is more than just a legal issue—it’s a direct threat to your brand’s reputation and customer trust. This article breaks down what trademark infringement looks like, why it’s so damaging, and the essential steps businesses should take to prevent it.
Getting Ahead of Counterfeiting: From IP Issue to Business Challenge
At the IQPC US Global IP Exchange USA in January 2025, Spencer Yu, Vice President of Enterprise Sales at BrandShield, led a panel discussion on the evolving threat of counterfeiting…