Naot, is a global footwear brand known for comfort, craftsmanship, and quality. With strong international demand, they have built a loyal customer base that trusts its products and reputation.
Rise in Fraudulent Online Activity
However, as Naot’s global presence grew, so did the volume and sophistication of online threats targeting its brand. Fraudsters created fake websites, scam domains, and phishing stores designed to impersonate Naot, frequently rotating domains and refining their tactics to evade detection and takedowns, particularly in the US. By leveraging Naot’s branding and digital assets, these fraudulent sites appeared convincing enough to deceive customers, and placed significant pressure on internal teams to identify and respond to threats quickly.
From Reactive Enforcement to Proactive Global Brand Protection with BrandShield
To address these threats, Naot partnered with BrandShield to gain stronger visibility into online abuse and respond faster. BrandShield helped Naot detect fraudulent activity early, monitor risky digital channels, and support takedowns across websites, domains, social platforms, and ads. With BrandShield, Naot was able to move from a reactive process to a more proactive brand protection strategy, they started seeing results quickly, including 20 phishing and scam domains being detected every month, with a 100% takedown success rate and a significant reduction in customer confusion.
