As one of Canada’s leading lingerie, sleepwear, and swimwear retailers, la Vie en Rose operates over 287 stores across the country and is present in 19 international markets. With a commitment to making women feel confident and comfortable, the brand has built a strong reputation rooted in trust, quality, and exceptional customer service.
With a well-established online brand and loyal customer base, La Vie en Rose became an increasingly frequent target for cybercriminals. Fraudsters launched fake websites, deceptive ads, and social media scams that impersonated the company, luring customers into fraudulent purchases and resulting in financial losses, rising support requests, and declining customer confidence.
To combat this growing wave of digital impersonation, la Vie en Rose partnered with BrandShield, a global leader in online brand protection. BrandShield provided real-time detection, advanced AI-driven threat analysis, and swift takedown capabilities – empowering la Vie en Rose to proactively eliminate fake domains, fraudulent ads, and malicious listings across regions and platforms.
With BrandShield’s support and holistic approach, they were able to achieve a 100% takedown rate for fake ads and unauthorized marketplace listings. As a result, la Vie en Rose restored control over its digital presence, reduced fraud-related complaints, and reinforced customer trust and confidence in the brand.
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