Ferrara, a major U.S. confectionery company for more than 115 yrs has become a leading sugar candy company in the US and Brazil and has global sales reaching more than 40 countries and more than 8300 employees.
With more than 30+ popular brands protecting their brand was a high priority. But as their products and customer base grew, so did their exposure to online threats.
Ferrara faced a serious issue with third parties infusing their candy with THC and selling them under Ferrara’s brand. This posed significant health risks to consumers and potential legal liability for Ferrara.
They turned to BrandShield for its advanced AI-powered digital risk protection. BrandShield used continuous monitoring to swiftly identify and remove counterfeit listings and provide early visibility into the threats. BrandShield achieved an impressive 96% takedown rate on online marketplaces and 94% on social media platforms.This resulted in saving Ferrara valuable time, resources and costs across the board.
