Luxury audio brand Bang and Olufsen, founded in 1925 earned its reputation as a global provider of bespoke high-end consumer audio and television solutions. Operating in over 70 markets, B&O needed a strategy to protect their brand from hundreds of counterfeit products and leaks in distribution sales.
As a result of not being able to keep pace with the influx of issues, B&O turned to BrandShield. And after BrandShield’s team of experts conducted due diligence and employed their scanning capabilities, they were able to remove more than 11,000 counterfeit listings worth millions of dollars and installed a holistic brand protection program that fits their needs and helped keep their reputation and revenue protected.
