The Threat the Internet of Things Poses to your Brand
In 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type that allow them to exchange information over the Internet.
Building Authority Helps Build your Brand
Today, just having a bleeding edge website doesn’t quite cut it when it comes to building your brand. Brands need to go beyond, by establishing themselves as an authority. It it this authority that consumers will gravitate to when making a decision to purchase your products/services.
TypoSquatting: Ways to Protect your Brand
Typosquatting is the practice of registering a domain that closely resembles a legitimate website, often by changing, adding, or removing a character. Attackers can use these lookalike domains to impersonate brands, divert traffic, support phishing, or deceive customers. In 2026, typosquatting remains an important brand protection and cybersecurity issue because a fake domain can look […]
7 Tips for Online Consumers to Protect Themselves this Holiday Season
Holiday season 2015 is quickly approaching, and with that is the season that is on the mind of consumers. Shopping season! With Ecommerce sales at an all time high, the convenience of online shopping means you never hsve to leave your couch. But, with that convenience comes risks. Lots of them. Now is the time […]
10 Quick Tips about On-line Brand Protection
1. Do focus on websites that pose the greatest risk to maximize your resources A shotgun approach to brand protection will break your budget and not provide you with the results that top management expects and wants.
The Complete Guide to On-line Brand Protection Service
Just as every company provides a product or service that works for some but not all. This same truth applies to on-line Brand Protection Services. There are a multitude of services that claim they can help to resolve all your on-line brand problems but does it fit your company needs, management expectations, resources and budget?
The Ultimate Cheat Sheet on On-line Brand Protection
1. On Line Brand Protection is a necessity for all brand owners Every well known brand, be it for a product or service, is a target for abuse by counterfeiters, phishing schemes, diverters, and even legitimate sites who do not maintain the a brand owner’s standards for use of trademarks. Even blog sites should be […]
Bad Publicity: How to Protect your Brand
There isn’t a brand out there that hasn’t experienced an instance of something going wrong. With the lightning fast reach of the Internet news about this incident can spread like wildfire. Be it a product that just flops after launch or an ex employee trying to get back at his or her employer, the sky […]
How has the Internet Changed how Counterfeiters Operate?
To those of us who have been dealing with counterfeits for many years, the way counterfeiters operate on the Internet is markedly different. You might even say that counterfeit operations were primitive compared to the sophisticated, Internet sites that have prospered in this electronic marketplace.
BYOD and the Risk Mobile Apps Present
Brands today are constantly dealing with their employees and external clients bringing and using their devices on corporate networks. These issues must not be taken lightly as there is much that can go wrong.