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Key to Brand Protection: Monitoring Marketplaces
In order to protect your brand, you need to be monitoring not only your own digital assets, you need to be monitoring all the marketplaces where your brand is sold, or your brand could be hijacked. eBay, Amazon and Alibaba are just a few.
5 Tips to Proactively Protect your Brand
In today’s online world of constant threats to your brand, you need to protect yourself. One of the biggest mistakes I’ve seen brands make, is waiting till something happens and then call in the troops to try and extinguish the fire. This is not a good strategy.
The Enemy Within – Protect your Brand from the Inside
There are brands that are a delight to engage with. You know who they are. You are their biggest fans. You speak about them at every opportunity, at dinner parties, reunions, parent teacher meetings, the occasional Starbucks Meetup. Even Online.
With so Many Digital Assets How Do You Protect Your Brand?
A brand’s digital assets can include many outlets such as social media, web sites, blogs, review sites, etc… How does a brand keep track of it all and protect them at the same time?
Build Your Reputation Via Social Media
With all the competition out there in the online digital world, brands are always looking to not only protect their brand, but to strengthen and maximize it’s online impact via the use of Social Media.
Trademark Law and Protecting your Brand: The Legal Costs Involved.
Any brand that has been involved in the area of IP (Intellectual Property) should by now know very well that protecting your intellectual property is a process that includes multiple steps.
Stopping the Invisible Thieves and Protecting your Brand
Your product launched last week and you’ve been getting great press, you’ve made some great business partnerships with some of the largest vendors, and people are talking about your brand. Your Business is off to a successful start, but profits aren’t adding up.
Infringement ghosts – how do Meta Tags steal your money?
What are Meta Tags? Meta Tags are hidden content in websites HTML code. Website visitors cannot see those tags on the website. They have been key elements in website search engine optimization (SEO) for years.
Long Live the Password? Think Again. The Password is Dead!
As banks ramp up to protect their good name and customers from hackers and the like, the industry is moving towards making authentication methods as unique as possible.
Cyber Squatting, Domain Squatting, Typo Squatting – Social Squatting?
As the proliferation of Social Media escalates unabated, brand legal teams are always attempting to close down accounts and user names that harm their brands and/or trademarks via infringement. Protecting your brand on the vast array of social media platforms each with their own policies and procedures is no easy feat.