Cyber Squatting, Domain Squatting, Typo Squatting – Social Squatting?
As the proliferation of Social Media escalates unabated, brand legal teams are always attempting to close down accounts and user names that harm their brands and/or trademarks via infringement. Protecting your brand on the vast array of social media platforms each with their own policies and procedures is no easy feat.
Brand Protection: The Bigger you are, the Greater the Threats
Don’t look now, but you’re being watched. Brands may spend years building trust and visibility, but that visibility also makes you a magnet for online criminals. Way back in 2015, BrandShield warned that “the bigger you are, the greater the threats.” A decade later, the world looks very different, and it seems we were right. […]
Brand Protection: Violating Your Domain Name Violates Your Trademark
The web is a place that is pretty much untamed. It’s acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the context of the World Wide Web, a violation of a trademark typically occurs when:
Brand Protection: eBay and Online Counterfeiting
Internet use is at an all-time high, as more and more people in developing countries are getting connected. Due to its’ proliferation, the internet is a landscape that knows no boundaries and brand owners are faced with huge challenges when it comes to protecting their brand online.
Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake Gucci handbags, Rolex watches and Calvin Klein T-shirts. There is no end.
Protect Your Brand with Online Brand Protection: What To Look Out For
As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats is the highly probable damage to your reputation and most importantly, your brand’s bottom line.
Protect your Brand- Mobile Apps and Social Media
With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your brand on Social Media has also become a key issue.
What Fighting Counterfeiting Has To Do With Your Marketing Budget
In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type of explosion. It is one you should be wary of, and while not trying to sound like an Alarmist, I […]
Brand Protection: How Online Counterfeiting Is Eating Your ROI
In today’s dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the like are all out to profit at your expense . So what can you do? Sure, a small business getting by with just using free monitoring […]
The Cyber Threat is Evolving. Is your Brand?
In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand protection strategy. Is your brand ready to face the challenge these threats pose? If you haven’t yet, you will want to consider a brand protection […]