BrandShield 2020: Where next?
In 2011, we wrote a paper discussing a major problem: We noticed that brands struggle with assigning who’s responsible for brand protection to the right department within the organization.
Winning Back Your Business with Anti-Phishing Solutions
Over the past few years, phishing attacks have become more versatile, sophisticated, and dangerous. In order to win the battle against these fraudsters, the anti-phishing solutions we choose must follow the same logic and offer a variety of approaches that address every vulnerability. Jurgen Sorton, Head of MIT at Vox Telecom, was right in saying […]
Anti-Phishing On Alert: The Solution to Corporate Phishing Scams
Phishing scams have been around for such a long time, it almost feels as though phishing emails were invented the day after the first email was sent. Scammers take advantage of employees’ naivety and errors and find creative ways to mask malicious intent with what may seem like trustworthy content. Potential attacks are lurking in […]
Unfriending Hackers: Social Media Networks Are A Cybercrime Playground
There are 3.8 billion active social media users today, with 321 million joining the party this past year. They are used to chat, learn, make new friends and stay in touch with old ones, attend live online events, shop, and more. It’s no wonder, then, that social media platforms have become a prominent eCommerce front, with nearly […]
The Distribution Plan That’ll Help Your Customers Avoid Counterfeits
Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the brand protection department is to help consumers avoid buying counterfeits which can damage their brand and reduce sales. It’s not often that the two groups are […]
How Levi’s ® caught the phishing scam to protect their online shoppers
The COVID-19 pandemic transformed practically every aspect of our lives and had a strong influence on our online habits. With everyone staying at home according to local restrictions, adjusting to the virtual version of our previous daily routine became a must. Research shows that internet use increased by 70% almost instantly, which makes perfect sense considering the […]
Bogus Apps Collect Private Data
With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names.
Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?
In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from 2011 to 2013, according to a recent report by the Organization for Economic Cooperation and Development, making them a growing sector of the $461 billion […]
Effective Tips To Manage Rogue Websites & Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue websites, phishing schemes, and diversion that steals sales. The damage created by these sites can be irreparable if […]
Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert consumers. After all, brand owners hate the fact that counterfeiters could profit from stealing your brand. But many, if not most, […]