The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3…
Read More Whaling attacks are on a continuous rise. In 2018, the FBI estimated that the cost of such phishing scams to businesses surpassed $12.5 billion, and one in four businesses suffered…
Read More Today, consumers around the world can purchase medicines from online rogue pharmacies, but many of those products are fake. Counterfeit pharmaceuticals harm consumers and companies in a variety of ways,…
Read More With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists.
Read More The former executive chairman and CEO of Cisco, John Chambers, once said, “There are two types of companies: those that have been hacked, and those who don’t know they have been…
Read More To say that phishing attacks are on the rise would be an understatement. The type, frequency, and sophistication level of these attacks continue to evolve and become more creative and…
Read More Which KPIs can measure your brand protection program’s ROI During the 2020 fiscal year, the US Customs and Border Protection (CBP) seized 26,503 shipments containing goods that violated intellectual property rights. The…
Read More Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are…
Read More The advancement of threats to your brand are casting a wider net of places where damage can take place. In 2015 these avenues were generally via malicious MS Office email…
Read More Just as design and usability issues are important elements to opening a store online, another element of web strategy of paramount importance is typosquatting. If you do not realize its…
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