As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats…
Read More With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile…
Read More In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With…
Read More In today’s dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the like…
Read More In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand…
Read More In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you.…
Read More Online brand abuse is becoming more and more common. This is especially prevalent for those marketers using PPC ads. Online pirates such as unauthorized resellers, phony websites and other cyber…
Read More With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names. Fake retail and…
Read More In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from…
Read More As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters,…
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