shotgun approach to brand protection will break your budget and not provide you with the results that top management expects and wants.
Read More Every well known brand, be it for a product or service, is a target for abuse by counterfeiters, phishing schemes, diverters, and even legitimate sites who do not maintain the…
Read More The rate at which Ecommerce sales has been rising is not just rising anymore. It is exploding as online retailers and brands maximize their budgets to provide the most enjoyable…
Read More There isn’t a brand out there that hasn’t experienced an instance of something going wrong. With the lightning fast reach of the Internet news about this incident can spread like…
Read More To those of us who have been dealing with counterfeits for many years, the way counterfeiters operate on the Internet is markedly different. You might even say that counterfeit operations…
Read More Brands today are constantly dealing with their employees and external clients bringing and using their devices on corporate networks. These issues must not be taken lightly as there is much…
Read More In order to protect your brand, you need to be monitoring not only your own digital assets, you need to be monitoring all the marketplaces where your brand is sold,…
Read More In today’s online world of constant threats to your brand, you need to protect yourself. One of the biggest mistakes I’ve seen brands make, is waiting till something happens and…
Read More There are brands that are a delight to engage with. You know who they are. You are their biggest fans. You speak about them at every opportunity, at dinner parties,…
Read More A brand’s digital assets can include many outlets such as social media, web sites, blogs, review sites, etc… How does a brand keep track of it all and protect them…
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