Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an…
Read More Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the…
Read More Based on a recent article that appeared in World Intellectual Property Review in March, 2016, Stuart Fuller of NetNames has coined a phrase “Fliking” which he is trying to get…
Read More I read two articles about counterfeits, recently, that really caught my attention. It wasn’t that finding an article about counterfeits was unusual or unexpected, it was the type of products…
Read More It’s as if not a day goes by when there isn’t news about some national brand getting hit with a data breach. High profile breaches at large chains such as…
Read More Social Media is becoming more of a factor in the brand protection scheme of things. Once an arena where your brand can become damaged by disgruntled consumers venting on your brand’s page…
Read More Along with all the threats to your brand, is a form of Cyber Squatting known as Typosquatting. This tactic pretty much relies on the chance that someone will spell your…
Read More With the the seemingly never ending proliferation of counterfeit goods, what also is seemingly endless is the double life many of these counterfeiters live. Take the case of counterfeit investigator…
Read More n 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type…
Read More Today, just having a bleeding edge website doesn’t quite cut it when it comes to building your brand. Brands need to go beyond, by establishing themselves as an authority. It…
Read More