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Growth Marketing Manager
About The Position
BrandShield is seeking a dynamic and experienced Growth Marketing Manager to drive the development and execution of comprehensive marketing activities.
The ideal candidate will have a proven track record in B2B marketing (SAAS), with expertise in growth, demand generation, digital marketing, public relations, and events.
Responsibilities:
Focus areas include
- Demand and lead generation
- Lead nurturing
- Conversion rate optimization
- Brand building
- Customer retention
- Maximizing customer revenue
- Budget management
- Driving collaboration across teams
- Organizing Events
- PR
Key Accountabilities:
- Delivering the audiences and the qualified leads that will drive commercial growth
- Planning and implementation of multi-channel demand generation and lead generation campaigns to hit MQL and SQL lead targets
- Managing junior resource and small marketing team in the implementation and optimization of campaigns across all owned and paid media channels
- Ongoing reporting of campaign performance in line with MQL and SQL targets
- Liaising with marketing, sales, and product team stakeholders to understand the market and our target customers to inform more effective campaign strategies and content
- Working closely with sales teams to implement effective lead nurturing processes.
- Development and implementation of nurture workflows and sequences within the Marketing Automation system.
- Experience in ABM campaigns – an advantage.
- Understanding and reporting on conversion rates across the marketing and sales ‘funnel’ and working with key stakeholders to develop and implement strategies to optimize each stage
- Working with Brand to ensure on-brand communications are delivered within all campaigns.
- Having a commercial view of the customer and putting in place marketing activities to help drive retention
- Responsibility for the marketing budget and the results it delivers in terms of qualified leads into the business.
- Plan and execute targeted events, including industry conferences, webinars, and user conferences, to generate leads and enhance brand awareness.
- Coordinate logistics, sponsorships, and speaking engagements at relevant events.
- Develop and maintain relationships with key media outlets, industry influencers, and stakeholders.
- Draft and distribute press releases, articles, and thought leadership pieces to enhance BrandShield's reputation.
Requirements
- Minimum 5 years of experience in B2B marketing, with a focus on SaaS products.
- Experience in cyber security companies – an advantage
- Proven success in hands-on demand and lead-generation campaigns (Paid)
- Proven record of successful event management & PR
- Perfect English