Common types of NFT scams
The unlawful creation of an NFT that represents a brand’s name, product, or logo protected by a registered trademark.
Many huge brands are already selling their own genuine NFTs, which are very easy to counterfeit. Scammers do not need to create a physical product or worry about shipping.
When hackers send fake links through email or social media to access customers’ digital wallets and get their personal information without their knowledge.
A two-step scam where scammers first inflate the price of an NFT by buying a large amount of it. Once the price has increased they sell it, or dump it, and disappear leaving the investors with a worthless asset.
Rug pull scams
A rug-pull refers to a scam where hackers promote an NFT but pull out after receiving enough funds from investors.
Happens when scammers resell their NFT by being the highest bidder. Once they receive the highest bid beside theirs, they switch out the cryptocurrency for one of a lesser value.
Protection from copyright and trademark infringements in NFTs
3 months free
Being scammed because of your favorite celebrity? Watch out, it’s possible!
Celebrities have been used as shortcuts for brands and products to expose themselves to bigger crowds for years and years. Got a new sporting equipment? Why not pay Tom Brady to promote it to his audience of millions? Why not harness Paris Hilton’s reputation to easily add value to a new brand?
It is not different when it comes to new technologies, specifically NFT. This hot trending market is no different when it comes to celebrities. There are quite a lot of celebrities involved in producing and selling their own NFT lines. From Kim Kardashian to Mike Tyson, everyone wants a piece of the action.
BrandShield scanned major NFT marketplaces searching for celebrity-related NFT scams, and the results are amazing. Who would be the most popular celebrity to use on NFT scams?
Buying fake NFTs creates a direct loss of a genuine product (NFT or not), and future deals by those scam victims.
When a brand is unknowingly used in a scam, it is associated with this bad experience and the brand will lose some of its reputation.
Unfortunately, if you leave your brand unprotected, you will lose some of your loyal customers, being afraid of being scammed again or just feeling insecure about it.
You might find your product or NFT asset stolen after suffering a phishing attack. Anything paid with cryptocurrency, once lost, is untraceable.
When your logo, image, or slogan is found on different marketplaces, it makes it confusing for potential customers to know whether or not you actually a part of the NFT business.
Be in Control
Gain full control by learning what is out there and what is harmful for your company.
BrandShield’s Anti-phishing dashboard includes innovative features like Website Duplication Detector, automated takedown notices, blacklists and more.
Experienced and knowledgeable enforcement managers analyze your company threats to determine efficient course of action.
Cutting edge technology developed by BrandShield locates logos within graphic items.
BrandShield monitors hundreds of marketplaces including major NFT trading platforms to efficiently detect and remove counterfeit goods.
Reports & Statistics
Periodic and other detailed reports with monitoring, detection and enforcement activities.
Some of the companies that work with us
We’re always looking to stay on top of changes and trends happening with social commerce, and the increasing interest among consumers to own digital work and take part in the metaverse. BrandShield has been a key strategic partner for us as we look to secure our ecosystem of products and trademarks in the digital world and build another layer of protection for our brand from impersonators and ongoing copyright infringements.”
Senior Director of Brand Protection