How Playtika Transformed Its Brand Protection Strategy with BrandShield
Playtika, a global leader in mobile and social games, delivers rich experiences to millions of players around the world. The company has built strong communities around its titles, making trust and engagement key to its success. But with growth came risk.
A Growing Volume of Threats
Phishing attempts, impersonator accounts, and counterfeit websites began targeting Playtika’s players, putting both users and brand trust at risk. These threats were especially active on social media, where Playtika’s player communities are most engaged. Before partnering with BrandShield, the Playtika team was heavily involved in manually detecting and addressing threats. The process was time-consuming and reactive, often taking place after players had already been exposed.
A Proactive Solution with BrandShield
After testing multiple solutions, Playtika chose BrandShield for its strong detection and enforcement capabilities. BrandShield uncovered more threats than competitors during the trial period and provided a platform that simplified tracking and response.
