BrandShield Success Stories

Naot, a global footwear brand known for comfort, craftsmanship, and quality, has built a loyal customer base that trusts its products and reputation. But as its digital presence grew, so did the risks targeting the brand online.

A Rise in Fraudulent Online Activity

Naot began facing a growing number of fake websites, scam domains, and phishing-style stores impersonating the brand. These threats created confusion for customers, exposed shoppers to fraud, and increased pressure on internal teams to identify and respond quickly. The challenge became even more urgent as bad actors used Naot’s branding and assets to make fraudulent sites appear legitimate.

A More Proactive Approach with BrandShield

To address these threats, Naot partnered with BrandShield to gain stronger visibility into online abuse and respond faster. BrandShield helped Naot detect fraudulent activity early, monitor risky digital channels, and support takedowns across websites, domains, social platforms, and ads. With BrandShield, Naot was able to move from a reactive process to a more proactive brand protection strategy.

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Playtika, a global leader in mobile and social games, delivers rich experiences to millions of players around the world. The company has built strong communities around its titles, making trust and engagement key to its success. But with growth came risk.

A Growing Volume of Threats

Phishing attempts, impersonator accounts, and counterfeit websites began targeting Playtika’s players, putting both users and brand trust at risk. These threats were especially active on social media, where Playtika’s player communities are most engaged. Before partnering with BrandShield, the Playtika team was heavily involved in manually detecting and addressing threats. The process was time-consuming and reactive, often taking place after players had already been exposed.

A Proactive Solution with BrandShield

After testing multiple solutions, Playtika chose BrandShield for its strong detection and enforcement capabilities. BrandShield uncovered more threats than competitors during the trial period and provided a platform that simplified tracking and response.

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FRANKIE4 is a fast-growing Australian fashion label revolutionizing women’s footwear. Designed by women, for women, the brand combines cutting-edge engineering with podiatrist-designed support—offering a new standard of comfort without compromising on style. With features in Forbes, Vogue, Cosmopolitan, and more, FRANKIE4 has earned global recognition for its commitment to wellness and innovation.

But with popularity came risk. 

As their online visibility increased, so did the volume of phishing sites, fake ads, and impersonation scams targeting their brand. These malicious actors mimicked FRANKIE4’s look and feel – tricking customers into placing fraudulent orders through copycat websites and social ads. The result? Lost revenue, rising support cases, and growing concern over brand integrity.

That’s when FRANKIE4 turned to BrandShield. 

By partnering with BrandShield, FRANKIE4 gained a proactive solution powered by real-time threat detection, AI-based analysis, and automated enforcement across websites, ad networks, and social platforms. The result: an impressive 97.5% scam website takedown rate and 100% fraudulent ad removal.

This shift from manual detection to automated brand protection has helped FRANKIE4 minimize customer risk, reduce fraud-related complaints, and confidently scale paid campaigns—knowing their brand and customers are safeguarded.

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As one of Canada’s leading lingerie, sleepwear, and swimwear retailers, la Vie en Rose operates over 287 stores across the country and is present in 19 international markets. With a commitment to making women feel confident and comfortable, the brand has built a strong reputation rooted in trust, quality, and exceptional customer service.

As their digital presence expanded, so did the volume and sophistication of online threats. La Vie en Rose faced a surge in fraudulent websites, fake ads, and social media scams impersonating their brand. These scams misled customers into placing orders through fake sites, resulting in financial losses, increased customer complaints, and erosion of brand trust.

To combat this growing wave of digital impersonation, la Vie en Rose partnered with BrandShield, a global leader in online brand protection. BrandShield provided real-time detection, advanced AI-driven threat analysis, and swift takedown capabilities – empowering la Vie en Rose to proactively eliminate fake domains, fraudulent ads, and malicious listings across regions and platforms.

By achieving a 100% takedown rate for fake ads and unauthorized marketplace listings, la Vie en Rose restored control over its digital presence, reduced fraud-related complaints, and reinforced customer trust in the brand.

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eToro is a leading social trading network that enables users to trade a wide range of instruments, including stocks, cryptocurrencies, commodities, and forex. With a community of over 30 million users, eToro fosters transparency by allowing members to share their portfolios, insights, and even copy the trades of others. However, as online trading has become more accessible, eToro has also witnessed a surge in sophisticated scams — fueled by AI-driven tactics across phone calls, social media, and fake documentation.

Understanding that brand trust is critical to their customers, eToro places a strong emphasis on compliance and regulation to protect both existing and prospective users. Learn more about how BrandShield helps eToro defend its brand and community by proactively identifying and removing malicious threats — saving valuable time and enabling rapid response to emerging risks.

BrandShield’s flexibility has played a key role in supporting eToro’s rapid growth. By combining cutting-edge AI technology with expert threat hunters, BrandShield empowers eToro to detect, analyze, and eliminate brand impersonations quickly, providing an essential layer of cyber brand protection in today’s evolving threat landscape.

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