BrandShield VS.
ZeroFox Compared
As external digital threats like phishing, impersonation, scams, and brand abuse continue to rise, organizations need focused, high-impact protection beyond the firewall. BrandShield is purpose-built for this challenge, offering advanced threat detection, clustering, and expert-managed takedowns, all centered on external digital risk. ZeroFox, by contrast, covers threat intelligence, attack surface management, and brand protection.
Why Choose BrandShield
As external digital threats like phishing, impersonation, scams, and brand abuse continue to rise, organizations need focused, high-impact protection beyond the firewall. BrandShield is purpose-built for this challenge, offering advanced threat detection, clustering, and expert-managed takedowns, all centered on external digital risk. ZeroFox, by contrast, covers threat intelligence, attack surface management, and brand protection.
Why Choose BrandShield
BrandShield vs. ZeroFox: Which Brand Protection Platform Is Best For Your Brand?
Core Difference
BrandShield
Specialized digital risk protection for brands, covering phishing and impersonation across web, social, marketplaces, ads, apps, and the dark web. Uses deep analysis and threat clustering to stop scams before they spread.
ZeroFox
Frames itself as a comprehensive external cyber-risk platform; focused on threat-intelligence, EASM and dark-web visibility.
BrandShield vs. ZeroFox: Which Brand Protection Platform Is Best For Your Brand?
Core Difference
BrandShield
Specialized digital risk protection for brands, covering phishing and impersonation across web, social, marketplaces, ads, apps, and the dark web. Uses deep analysis and threat clustering to stop scams before they spread.
ZeroFox
Frames itself as a comprehensive external cyber-risk platform; focused on threat-intelligence, EASM and dark-web visibility.
Detection & Monitoring
BrandShield
Continuously monitors domains, subdomains, websites, social profiles, marketplaces, mobile apps and paid-ad networks. Our AI.ClusterX™ engine clusters similar threats to prioritise enforcement, and LogoShield/Reverse-Image Search identifies brand abuse visually.
ZeroFox
Monitors the public internet, deep web and dark web, offering curated threat-intelligence feeds. The platform collects raw data and provides alerts for emerging threats. It lacks online marketplace coverage and reverse-image search; emphasizing attack-surface discovery over brand-abuse detection.
Detection & Monitoring
BrandShield
Continuously monitors domains, subdomains, websites, social profiles, marketplaces, mobile apps and paid-ad networks. Our AI.ClusterX™ engine clusters similar threats to prioritise enforcement, and LogoShield/Reverse-Image Search identifies brand abuse visually.
ZeroFox
Monitors the public internet, deep web and dark web, offering curated threat-intelligence feeds. The platform collects raw data and provides alerts for emerging threats. It lacks online marketplace coverage and reverse-image search; emphasizing attack-surface discovery over brand-abuse detection.
Enforcement and Response Time
BrandShield
Automates takedowns through established relationships with domain registrars, hosting providers, search engines and social media networks. Our managed service model means clients spend less than one hour per week on takedown actions.
The takedown workflow appears to be more surface level, reporting far more blocking than complete takedowns; and emphasizing disruption through threat-intel reporting, not fully managed enforcement. Response times can vary and may require more customer involvement.
Enforcement and Response Time
BrandShield
Automates takedowns through established relationships with domain registrars, hosting providers, search engines and social media networks. Our managed service model means clients spend less than one hour per week on takedown actions.
The takedown workflow appears to be more surface level, reporting far more blocking than complete takedowns; and emphasizing disruption through threat-intel reporting, not fully managed enforcement. Response times can vary and may require more customer involvement.
Schedule a free brand
threat analysis
Schedule a free brand
threat analysis
BrandShield vs. ZeroFox
BrandShield vs. ZeroFox
Threat Coverage & Use Cases
BrandShield
Phishing and typosquatting detection, social-media impersonation (executive and brand), counterfeit marketplace detection, paid-ad scam detection, rogue mobile-app detection, dark-web monitoring and trademark/IP enforcement. BrandShield is able to cluster copycat websites with look-alike sellers to uncover complete threat networks and enables bulk takedowns across multiple digital mediums.
ZeroFox
Focuses on external threat intelligence: monitoring brand mentions, adversary chatter and stolen data on surface, deep and dark web; enumerating external assets for attack-surface management; and providing physical security intelligence.
Threat Coverage & Use Cases
BrandShield
Phishing and typosquatting detection, social-media impersonation (executive and brand), counterfeit marketplace detection, paid-ad scam detection, rogue mobile-app detection, dark-web monitoring and trademark/IP enforcement. BrandShield is able to cluster copycat websites with look-alike sellers to uncover complete threat networks and enables bulk takedowns across multiple digital mediums.
ZeroFox
Focuses on external threat intelligence: monitoring brand mentions, adversary chatter and stolen data on surface, deep and dark web; enumerating external assets for attack-surface management; and providing physical security intelligence.
Customer Experience
BrandShield
BrandShield offers white-glove managed services with a named Threat Hunters who provide daily support, monthly reports and quarterly business reviews; its SOC operates 24/7 and claims a 96.7% customer satisfaction score. Customers benefit from a customisable dashboard and role-based access control.
ZeroFox
Provides dedicated analysts and on-demand investigations, otherwise unfolding high-level data that may not provide the depth of incident context or remediation case management that brands require.
Customer Experience
BrandShield
BrandShield offers white-glove managed services with a named Threat Hunters who provide daily support, monthly reports and quarterly business reviews; its SOC operates 24/7 and claims a 96.7% customer satisfaction score. Customers benefit from a customisable dashboard and role-based access control.
ZeroFox
Provides dedicated analysts and on-demand investigations, otherwise unfolding high-level data that may not provide the depth of incident context or remediation case management that brands require.
Schedule a free brand
threat analysis
Schedule a free brand
threat analysis
Pricing Model
BrandShield
Offers flexible tiers, from SMB packages to enterprise agreements; ensuring every package completely meets the customers’ unique needs.
ZeroFox
Because ZeroFox’s pricing is higher and channel-exclusive, some customers find it cost-prohibitive.
Pricing Model
BrandShield
Offers flexible tiers, from SMB packages to enterprise agreements; ensuring every package completely meets the customers’ unique needs.
ZeroFox
Because ZeroFox’s pricing is higher and channel-exclusive, some customers find it cost-prohibitive.
Final Verdict
BrandShield
For customers seeking comprehensive digital-risk protection, from phishing, impersonation, brand infringement, fake paid-ads and mobile-app scams – BrandShield is the more mature, specialised choice. Our deep content analysis, AI-driven clustering, managed service model and broad coverage across digital channels provide high detection accuracy and rapid enforcement.
ZeroFox
Excels at threat intelligence and attack-surface management, offering on-demand investigations. However, its lack of image technologies, marketplace or paid-ad protection, and end-to-end managed enforcement means it functions better as a threat-intel feed and discovery tool rather than a holistic brand-protection solution.
Final Verdict
BrandShield
For customers seeking comprehensive digital-risk protection, from phishing, impersonation, brand infringement, fake paid-ads and mobile-app scams – BrandShield is the more mature, specialised choice. Our deep content analysis, AI-driven clustering, managed service model and broad coverage across digital channels provide high detection accuracy and rapid enforcement.
ZeroFox
Excels at threat intelligence and attack-surface management, offering on-demand investigations. However, its lack of image technologies, marketplace or paid-ad protection, and end-to-end managed enforcement means it functions better as a threat-intel feed and discovery tool rather than a holistic brand-protection solution.
FREQUENTLY ASKED QUESTIONS
BrandShield’s AI.ClusterX™ clusters similar threats across digital channels, reducing analyst workload and improving response speed. The engine learns from every user action, creating a snowball effect of detection, prioritization, and remediation.
No. ZeroFox does not provide marketplace counterfeit detection; its domain-centric ecommerce monitoring cannot identify fake listings or look-alike sellers.
ZeroFox monitors domains and some social platforms for phishing and impersonation, but coverage is limited to high-level data. BrandShield monitors all major social networks and provides deep content analysis and expedited takedowns.
Yes. BrandShield detects and removes impersonation of executives across social networks, websites, and ad platforms using advanced AI and manual validation.
ZeroFox provides valuable threat intelligence but lacks dedicated tools for counterfeit detection, paid-ad fraud and rogue mobile apps. Most brands will need a complementary solution – such as BrandShield – to protect their intellectual property and digital assets across consumer channels.
BrandShield’s AI.ClusterX™ clusters similar threats across digital channels, reducing analyst workload and improving response speed. The engine learns from every user action, creating a snowball effect of detection, prioritization, and remediation.
No. ZeroFox does not provide marketplace counterfeit detection; its domain-centric ecommerce monitoring cannot identify fake listings or look-alike sellers.
ZeroFox monitors domains and some social platforms for phishing and impersonation, but coverage is limited to high-level data. BrandShield monitors all major social networks and provides deep content analysis and expedited takedowns.
Yes. BrandShield detects and removes impersonation of executives across social networks, websites, and ad platforms using advanced AI and manual validation.
ZeroFox provides valuable threat intelligence but lacks dedicated tools for counterfeit detection, paid-ad fraud and rogue mobile apps. Most brands will need a complementary solution – such as BrandShield – to protect their intellectual property and digital assets across consumer channels.