Brand Protection: The Bigger you are, the Greater the Threats
Don’t look now, but you’re being watched. Brands may spend years building trust and visibility, but that visibility also makes you a magnet for online criminals. Way back in 2015,…
Brand Protection: Violating Your Domain Name Violates Your Trademark
The web is a place that is pretty much untamed. It’s acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers…
Brand Protection: eBay and Online Counterfeiting
Internet use is at an all-time high, as more and more people in developing countries are getting connected. Due to its’ proliferation, the internet is a landscape that knows no…
Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street…
Protect Your Brand with Online Brand Protection: What To Look Out For
As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats…
Protect your Brand- Mobile Apps and Social Media
With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile…
What Fighting Counterfeiting Has To Do With Your Marketing Budget
In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With…
Brand Protection: How Online Counterfeiting Is Eating Your ROI
In today’s dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the like…
The Cyber Threat is Evolving. Is your Brand?
In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand…
Online Counterfeiting in the Fashion Industry
In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you.…