Counterfeit fashion and apparel – detection and removal
The apparel industry has always been highly vulnerable to counterfeiting, unauthorized sales and other types of scams. Digital era has brought new opportunities for counterfeiters and scammers to fake branded clothes and accessories or deceive innocent customers, thus damaging genuine brands’ income and reputation. The apparel industry cannot ignore the digital channel as 27% of all global fashion trade in 2019 was already online. Apparel brands that want to maximize their revenues and maintain high customer satisfaction and brand image must adopt a more technological approach and a new digital strategy to monitor and remove online counterfeits and trademark infringements.
Common Use Cases:
- Counterfeit Sales
- Phishing
- Brand Abuse
- Piracy
Common Platforms Used:
- Marketplaces
- Websites
- Mobile Apps
CASE STUDY\HOW TO PROTECT YOUR BRAND ON AMAZON
Counterfeit Apparel Numbers You Need to Know
10%
Of world trade fashion is counterfeit.
$545B
Global Ecommerce revenue for the Fashion and Apparel industry in 2019.
27%
Of total fashion sales in 2019 is via Ecommerce.
Be in Control
Manage your digital threat map to determine prioritization and focus in your battle against counterfeits.
Detect Clusters
BrandShield’s unique Patterns feature and Matrix section find counterfeit networks.
Enforcement Experts
Experienced and knowledgeable enforcement managers analyze your company threats to determine efficient course of action.
ROI
Proven ROI calculation to show effectiveness and contribution to company revenues.
Cover All Bases
Cover websites, marketplaces, mobile apps and social media for complete effort to fight counterfeit distribution channels and selling points.
Reports & Statistics
Periodic and other detailed reports with monitoring, detection and enforcement activities.
Some of the companies that work with us
BrandShield is a technology that helps change the balance in the fight against counterfeiters. The analytical capabilities of BrandShield allow our team to locate the most damaging online problems for New Balance at any given time. The interface is extremely intuitive yet has a magnitude of capabilities that help us perform and manage our enforcement activities with higher efficiency.”
Dan McKinnon
Intellectual Property & Brand Protection
