Social Media
Scam Protection

We Detect Social Media Scams

BrandShield’s Social Media Scam Protection utilizes advanced AI to continuously monitor 15 major social media platforms such as Facebook, Instagram, X, Twitter, BlueSky, and more, for scams targeting your brand. From fake giveaways to executive impersonations, our system detects and prioritizes the most critical risks first.

By automatically flagging high-risk content and initiating swift takedowns, BrandShield takes down social media before they spread, protecting your brand from revenue loss and reputational damage.

Common Use Cases:

Consumer Facing Phishing
Employee Facing Phishing
Executive Impersonation
Online Fraud

Common Platforms Used:

Websites
Social Media
Mobile Apps

Social Media Scams You Need to Know

Brand Impersonation

Fraudsters create fake social media accounts or pages that closely mimic a legitimate brand’s name, visuals, and messaging to deceive users and drive malicious engagement or sales.

Phishing

Cybercriminals impersonate trusted entities on social media to trick users into clicking malicious links, often sent via direct messages, to steal login credentials, credit card info, or other sensitive data.

Executive Impersonation

Scammers clone executive profiles to exploit their credibility and audience reach, sharing fake giveaways, investment schemes, or harmful links to mislead followers and damage brand trust.

Fake Social Ads

Deceptive advertisements are targeted at users on social media using personal data and behavioral cues, often promoting scams, fake products, or impersonated brands to drive clicks and conversions.

Gift Card & Giveaway

Social posts promoting giveaways or lotteries to lure users into clicking on a bogus link to redeem them.

Counterfeit Merchandise

Illegitimate sellers promote and distribute fake versions of branded products without authorization, often deceiving consumers and diverting revenue away from the brand owner.

3 Key Facts About Social Media Scams

$700M

Was lost to social media scams in 2021

66%

Of social media scams attacks are successful

95K

People reported losing money over social media scams in 2021

Cryptocurrency scam damages

For your business

Revenue loss
Reputation loss
Customer churn
Legal liability
Cyber security breaches

For your customers

Money loss
Account takeover
Viral malware spreading
Misinformation

How to avoid social media scams?

Prioritization is Key

It is key because it will save precious time and resources. It is primordial to identify your most essential burning points and focus on taking them down.

Smart Monitoring

Automate constant monitoring of major social media platforms, especially the ones you struggle with the most.

Proactive Detection

A proactive detection identifies and answers potential threats before they can cause any damage. It is used to detect malicious activity, phishing, impersonations, and other cyber-attacks.

Cluster Detection

Utilize in-depth analysis to connect with other scams on social media or otherwise. Finds scam networks and removes them at once.

Immediate Takedowns

Remove scams and fakes from social media as soon as possible, to prevent the content from being seen or shared by others. This also prevents the forming of scam clusters.

Holistic Approach

Scan the entire internet, and not just social media, to make sure you detect the highest amount of social media scams like the ones that are found via a linked website or on mobile apps.

Do you know the 6 stages of social media scams?

Scammers use fake or hijacked profiles on social media, messaging platforms, and apps to steal money and personal information. In the first 10 months of 2024, $58.3 million was lost to social media scams, highlighting the effectiveness of their tactics.

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Our partnership with The Sandbox

The Sandbox is a Hong Kong-based metaverse gaming platform, their personal challenge was phishing websites and social media impersonations. After the first two months of the partnership, we were able to neutralize 120 phishing sites and 58 fake social media accounts impersonating the metaverse platform. If you want to read more about our partnership and how BrandShield helped The Sandbox, Click To Read.

“We are pushing our efforts for better prevention through education and by partnering with best-in class industry actors to maintain the most enjoyable user experience. With its ability to monitor and protect against these attacks, BrandShield is a strategic partner to help identify faster and take down phishing attacks and various online threats from brand impersonators and bad actors.”

Sebastien Borget

Co-Founder and Chief Operating Officer
The Sandbox