BrandShield 2025 in Review: A Year of Critical Innovation and Category Leadership

In 2025, digital threats didn’t just increase – they skyrocketed. From AI-generated scams to global threat networks, brand abuse reached new levels of complexity. Businesses of every size were forced to confront the reality that digital threats could no longer be managed with traditional monitoring tools.

BrandShield didn’t just respond to this shift. We anticipated it.  

Over the past year, we launched breakthrough technologies, repositioned our brand, and reinforced our position as the global leader in digital risk protection.

Launching BrandShield Resolve
External Cybersecurity for Everyone

In May 2025, we launched BrandShield Resolve, our most accessible and dynamic solution to date. Built for security teams of all sizes, Resolve brings enterprise-grade external cybersecurity to a broader market, delivering speed, scale, and precision through a simple, SaaS-based interface.

Resolve was designed to meet a clear market need. Security teams – especially lean teams at fast-growing companies – needed more than alerts. They needed actionable intelligence, expert support, and automation that could match the scale of threats they faced.

BrandShield Resolve includes:

• Real-time threat monitoring across phishing sites, impersonation scams, fake social media accounts, and dark web activity

• Unlimited Takedowns with single click remediation

• 24/7 SOC support that gives customers access to BrandShield’s experts without giving up control

The response from the market was immediate. Resolve empowered teams to act faster, reduce reliance on manual reviews, and neutralize threats before damage occurred.

AI.ClusterX – Advanced Predictive Threat Clustering 

In the third quarter of 2025, we introduced AI.ClusterX, the most advanced threat clustering engine we’ve ever built. Rather than treating incidents as isolated events, AI.ClusterX analyzes the connections between them – revealing entire campaigns in a single sweep.

Cybercriminals often deploy entire networks of lookalike domains, spoofed social profiles,, phishing campaignsTraditional systems might catch some of these. AI.ClusterX uncovers the full picture.

AI.ClusterX gives BrandShield customers the ability to:

• Detect large-scale coordinated threats across massive datasets

• Prioritize high-risk clusters based on threat severity and potential impact

• Accelerate takedowns by eliminating entire clusters at once

• Continuously improve detection through adaptive AI learning

Unlike generic clustering tools, AI.ClusterX is built on over a decade of proprietary threat data, giving it a clear edge in accuracy, scale, and speed. It’s not a standalone product—it’s the intelligence layer powering every BrandShield solution, including Resolve. And we gave it to every customer at no additional cost. That means every BrandShield customer now benefits from smarter threat detection by default.

Repositioning the Brand
BrandShield. Critical Risks First

As our technology evolved, so did our story.

Midway through 2025, we introduced a bold new brand positioning to reflect our expanded capabilities and clearer focus. Our new tagline, “BrandShield. Critical Risks First,” signals a shift in how we prioritize, act, and deliver value to our customers.

This updated positioning was more than a marketing refresh. It aligned directly with our core product evolution:

• From monitoring to proactive remediation

• From isolated detections to campaign-level insights

• From passive alerts to decisive enforcement

We also refreshed our visual identity to reflect this new direction – more focused, more urgent, and more aligned with the realities of digital risk in 2025. The result is a brand that speaks directly to the pain points of modern security and legal teams who need to stop threats before reputations, revenue, or trust are damaged.

Global Recognition and Market Momentum

The industry took notice.

Throughout 2025, BrandShield continued to climb the G2 rankings, earning the #1 position in Brand Protection based on verified customer feedback.

We were recognized for:

• Best Results Index

• Best Relationship Index (Mid-Market and Overall)

• Top rankings in the Enterprise Relationship Index

Our product updates – especially the rollout of Resolve and the integration of AI.ClusterX directly contributed to improved enforcement speeds, increased threat coverage, and higher customer satisfaction scores. 

These aren’t just badges. They represent measurable progress in delivering outcomes that matter.

Media Visibility and Thought Leadership

In parallel with our product and brand evolution, BrandShield became a key voice in the U.S. media landscape in 2025 – shaping how the public and industry leaders understand the rising threat of AI-driven scams and large-scale brand impersonation.

We were featured on NBC’s TODAY Show in an investigation into deepfake medical scams, where our CEO, Yoav Keren, shared how attackers are exploiting brand trust—and how BrandShield’s AI and enforcement capabilities are helping companies shut them down at scale.

In a major milestone, The New York Times spotlighted BrandShield’s role in uncovering a widespread pharmaceutical scam network involving counterfeit GLP-1 ads. The story detailed how fake online pharmacies were targeting U.S. consumers with deceptive paid ads, and how BrandShield’s detection and enforcement led to the takedown of hundreds of these fraudulent assets.

Our work was also featured in Reuters, in a special report on pharmaceutical brand impersonation, and cited by Forbes, Cybernews, and Security Boulevard, helping fuel critical discussions around phishing protection, marketplace abuse, and brand safety in the era of synthetic media.

We also expanded our efforts to identify and take down counterfeit products online, including fake fashion listings, fraudulent supplements, and unauthorized marketplace sellers, helping protect both brand reputation and consumer safety.

Through these appearances and articles, BrandShield became a trusted authority in the fight against digital deception.

What 2025 Proved

2025 marked the turning point when brand protection moved from a marketing concern to a core pillar of cybersecurity.

The rise of AI-fueled scams, deepfake content, and coordinated impersonation campaigns pushed brand threats to the top of the CISO agenda.

BrandShield responded by shifting from passive monitoring to active defense. We launched real protection—not just reports. We introduced clustering intelligence that sees the full threat network, not just isolated incidents. And we anchored our entire platform around one core principle: prioritize the most critical risks and neutralize them fast.

Looking ahead to 2026, we’re not just scaling, we’re sharpening. AI will continue to accelerate the threat landscape. So will we.