INTA 2025: Visibility, Innovation, and Deeper Connections

The INTA 2025 Annual Meeting (May 17–21, San Diego, CA) brought together over 10,000 intellectual property (IP) professionals from around the world under the theme “The Business of IP.” It was once again a powerhouse forum for global collaboration, thought leadership, and a preview of the latest technologies shaping IP enforcement and online brand protection.

This year, BrandShield made a bold statement — visually, strategically, and technologically.

A City-Wide BrandShield Presence

As the official lanyard sponsor of INTA 2025, BrandShield’s name was literally everywhere — around the necks of thousands of attendees moving between the San Diego Convention Center, the Gaslamp Quarter, Seaport Village, and beyond. This high-visibility sponsorship amplified BrandShield’s position as a leader in online brand protection solutions and sparked dozens of organic, high-value conversations.

Inside the Exhibition Hall, BrandShield was impossible to miss. Our branding appeared on major sponsor signage, directional displays, and hospitality suite invitations. Strategically located just inside Section B2, the BrandShield booth quickly became a must-visit spot for IP leaders seeking new ways to strengthen their brand protection strategies.

Spotlight on AI.ClusterX: The Future of Online Brand Protection

The biggest buzz of the week was the exclusive preview of AI.ClusterX, BrandShield’s next-generation threat clustering engine.

Powered by advanced AI and machine learning, AI.ClusterX revolutionizes how brands can detect, visualize, and respond to online threats. The technology groups related infringements—whether from phishing websites, counterfeit product listings, or fake social media profiles—into clear, actionable clusters. This allows enforcement teams to take faster, more precise action at scale.

Key benefits of AI.ClusterX include:

• Real-time threat correlation across multiple platforms

• High-precision detection powered by AI and machine learning

• Faster enforcement with cluster-based takedowns

• Clear visual mapping of related infringement activity

Clients and prospects at INTA 2025 received early access to AI.ClusterX along with an inside look at how BrandShield is pushing the limits of automated brand protection — enabling companies to defend their reputation and revenue in real time.

Meaningful Conversations That Drive Action

Beyond the tech and branding, the real value of INTA 2025 came from the people. From impromptu hallway discussions to scheduled partner meetings and client dinners, the event provided unmatched opportunities to:

• Reconnect with global IP and brand protection leaders

• Align enforcement strategies with legal partners and brand teams

• Explore new AI-powered tools for proactive threat detection

Face-to-face interactions at events like INTA build relationships and trust in ways that video calls simply can’t replicate.

Looking Ahead to INTA 2026 in London

The INTA Annual Meeting remains the leading event for the IP, trademark, and brand protection community. INTA 2025 delivered on innovation, collaboration, and strategic insights — and we’re already preparing for INTA 2026 in London, where we expect even greater advancements in AI-driven brand enforcement and global IP dialogue.

Until then, we’re putting the lessons from San Diego into action, continuing to lead the charge in online brand protection and digital risk prevention.

Experience AI.ClusterX for Yourself

Ready to see how AI.ClusterX can transform your brand protection strategy?
Book a demo with the BrandShield team and explore the future of AI-powered brand protection today.