Job scams are on the rise, with cybercriminals impersonating trusted brands to lure job seekers into fake hiring processes and financial fraud. In this guide, we break down how these scams work, how to recognize and report them, and what employers can do to protect both their reputation and potential candidates.
10 Best Practices for Online Brand Protection: A Comprehensive Guide
Picture this: A customer searches for your premium product online, finds what appears to be your official store, makes a purchase, and receives a counterfeit item. The damage? Not just…
Online Brand Protection: Why Businesses Must Prioritize Their Digital Reputation
Online brand protection is no longer a luxury but a necessity for safeguarding your business’s trust and revenue. By leveraging tools like AI-powered detection, monitoring social media and marketplaces, and educating customers, companies can combat digital threats and build lasting trust.
Preventing Phishing Scams: Best Practices for Employers [10 Essential Tips]
Learn how to protect your organization from phishing scams with these essential tips. Safeguard your brand from potential online risks.
Brand Impersonation: The Hidden Costs to Your Reputation & Brand Value
Brand impersonation is a malicious practice where cybercriminals replicate the identity of a trusted brand to deceive individuals, steal sensitive information, or exploit consumer trust.
Why Social Media Brand Protection is Mission Critical
In 2024, global social media users reached 5.17 billion, a 4.44% increase from 2023’s 4.95 billion. Nearly half of U.S. consumers report making purchases through social media, cementing these platforms…
Online Scams in the AI Era: Insights from INTA Leadership Panel
As the digital landscape continues to evolve, scams pose a significant threat to brands, businesses, and consumers alike. During the INTA Leadership meeting in New Orleans, industry experts discussed this…
Cyber Brand Protection: What CISOs Need to Know for 2025
Brand protection often brings to mind safeguarding Intellectual Property (IP) and trademarks. However, the digital landscape presents evolving risks that demand equal attention. One aspect of digital risk protection –…
What is Brand Protection, and Why Every Company Needs It
In today’s highly competitive and fast-paced digital landscape, online brand protection has become a critical element for businesses of all sizes. With the rise of e-commerce, social media, and global…
Generative AI and Copyright Infringement: What Brands Need to Know
Generative AI has revolutionized content creation for businesses. But due to concerns over copyright infringement, these tools are now the subject of numerous legal battles. (more…)