Brand impersonation is a malicious practice where cybercriminals replicate the identity of a trusted brand to deceive individuals, steal sensitive information, or exploit consumer trust.
Why Social Media Brand Protection is Mission Critical
In 2024, global social media users reached 5.17 billion, a 4.44% increase from 2023’s 4.95 billion. Nearly half of U.S. consumers report making purchases through social media, cementing these platforms…
Online Scams in the AI Era: Insights from INTA Leadership Panel
As the digital landscape continues to evolve, scams pose a significant threat to brands, businesses, and consumers alike. During the INTA Leadership meeting in New Orleans, industry experts discussed this…
Cyber Brand Protection: What CISOs Need to Know for 2025
Brand protection often brings to mind safeguarding Intellectual Property (IP) and trademarks. However, the digital landscape presents evolving risks that demand equal attention. One aspect of digital risk protection –…
What is Brand Protection, and Why Every Company Needs It
In today’s highly competitive and fast-paced digital landscape, online brand protection has become a critical element for businesses of all sizes. With the rise of e-commerce, social media, and global…
Generative AI and Copyright Infringement: What Brands Need to Know
Generative AI has revolutionized content creation for businesses. But due to concerns over copyright infringement, these tools are now the subject of numerous legal battles. (more…)
Employee Training and Awareness: The First Line of Defense in Brand Protection
Cyber threats are an escalating concern for businesses today. In response, companies are investing heavily in robust cybersecurity measures, including firewalls, encryption software, and other protective technologies to defend their…
Temu and Marketplace Brand Protection: What You Need to Know
Temu, a relatively new online marketplace, has more than 100 million active users in the U.S. But with IP infringement common on the platform, here’s what brands should know about…
Enhancing Endpoint Security: The Crucial Role of Digital Risk Protection
An endpoint refers to any user device, such as a desktop computer, laptop, smartphone, or tablet, that connects to a network. Endpoints are often targeted by malicious actors seeking to…
