Pollogen – Holistic Brand Protection At Its Best

Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of proprietary technology, offering skin treatment products, which are sold in over 60 countries.

Pollogen Ltd., a Lumenis company, is a global leader in innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen combines proprietary technology with a line of skin treatment products sold in over 60 countries. That global reach also makes the brand a prime target for counterfeiters, which is where online brand protection became essential.

The Challenge: Counterfeits Across 60 Countries

As a respected international brand with a distribution network across 60 countries, Pollogen needed a viable and comprehensive strategy to protect brand integrity, keep customers loyal, and reduce grey market products. The challenge was a surge in fraudulent social media posts and ads. The team invested countless hours into solving it, but achieved only minimal takedown results, so counterfeit products kept damaging the business.

After opening in the Chinese market, Pollogen saw a rapid increase in low-cost counterfeit products, which caused a significant drop in sales. Even more concerning was the rise in unsafe, unregulated products and the potential risks to customer health. That safety concern is well documented by the World Health Organization when it comes to substandard and falsified medical products.

“Counterfeit products impact Pollogen on many levels, not only sales loss and public image issues but more importantly, there are significant customer safety concerns.”

Michele Michaeli, VP of Marketing, Pollogen

Despite having engaged an online brand protection vendor, the number of brand infringements continued to rise, leading to growing concern from the company’s affiliate partners. Pollogen needed a holistic solution and a vendor who could handle the volume and variety of issues across both Western and Chinese marketplaces.

“Pollogen is always in constant battle against counterfeiters and unauthorized sales. This fight is an essential element in supporting our global distribution network.”

Michele Michaeli, VP of Marketing, Pollogen

Pollogen envisioned a strong brand protection strategy backed by a flexible security platform that could keep pace with counterfeiters’ rapidly changing tactics. They also needed more stringent security practices so threats were detected quickly and accurately, protecting their product, distribution network, and branding at a critical time in an emerging market.

With an expanding grey market and ever-increasing fraudulent sites, a new and innovative solution was needed to regain market share. Pollogen’s internal departments and distributors were under pressure to meet sales and distribution targets.

The Solution: A Proactive, AI-Powered Approach

BrandShield’s flexible AI-powered platform was the perfect fit for Pollogen. We took a proactive approach, analyzing and mapping the different issues Pollogen was facing. Working together with the Pollogen team and their distribution network, we identified high-priority issues and devised a strategic plan for each marketplace and platform.

What Was Achieved

• An effective and proactive approach to threat mapping and takedown.
• Productive collaboration between all stakeholders, including the global distribution network.
• An aggressive monitoring plan that leveraged BrandShield’s clustering technology.

In partnership with all stakeholders, and holding weekly meetings to optimize metrics and strategy, the teams were able to rapidly update and hone their search criteria, improving efficacy at every step. Those data-generated insights created a long and lasting impact on counterfeit takedown rates.

“BrandShield’s hunters reached a phenomenal 92% takedown success rate within the first month, in both Chinese and Western marketplaces, where most issues were detected. This involved an in-depth understanding of Pollogen’s main pain points, utilizing every aspect of BrandShield’s online brand protection solution, covering trademark infringements, counterfeit products, internal operations, social media, and online marketplaces.”

Michele Michaeli, VP of Marketing, Pollogen

Working with Pollogen and their distribution network, BrandShield created a highly professional, flexible, and creative solution. This reduced fraudulent sites, strengthened authorized distribution channels, and solidified trust in Pollogen’s brand image across both social media and online marketplaces.

The Results: Control Returned and Trust Rebuilt

BrandShield delivered far more than just counterfeit protection. It gave Pollogen a sense of control and let everyone get back to what they do best. The online brand protection program effectively supported both Pollogen’s sales and ongoing business. Counterfeiting remains a major global problem, as OECD data on illicit trade shows, which is exactly why an ongoing, structured program matters.

After engaging BrandShield, Pollogen saw a sharp reduction in never-ending fake sites and products, and regained control of product distribution, sales, and commissions.

“I can’t begin to express the positive impact and contribution this has had on our sales and our relationship with our distributors. They quickly realized the effort that we all are putting in to protect our products, giving them confidence in our brand protection capabilities.”

Moshe Gurevitch, VP of Sales, Pollogen

This innovative solution offered more than financial value. Pollogen’s distribution and sales teams were met with a renewed sense of focus, able to direct their attention to generating sales and entering new markets. Removing the constant threat of counterfeit products proved to be of the highest value to the company, its employees, and its distribution partners.

A unified effort between people and technology made this solution the best fit for Pollogen. The proactive approach reestablished affiliate partner trust, reduced counterfeit products, reclaimed the grey market, and helped teams stay focused without the constant distraction of fraudulent activity.

“We are in good hands. BrandShield is a partner that never gives up and always finds creative ways to resolve brand risk issues. Can’t is not an option. They’ll find a way.”

Michele Michaeli, VP of Marketing, Pollogen

Protect Your Brand Today

If you would like to see how we can protect your brand, talk to our team today. You can also explore more brand protection case studies or learn about our anti-counterfeiting solutions.